Pocky - Sweet toothpick from Japan


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Pocky (ポッキー, pokkī) is a traditional Japanese biscuit, produced by Ezaki Glico since 1965 which consists of a sweet toothpick covered with chocolate or another special flavor. The word 'Pocky' is the onomatopoeia of the sound it makes when the stick is broken in two.

Over the years, various flavors of Pocky, strawberry, melon, tangerine, kiwi, mango, grape, honey, among others, have been launched. Some are special, regional or seasonal editions.


It all started in 1922, when the Japanese company Ezaki Glico Co. Ltd. launched its caramel Glico. 44 years later Pocky was born. This chocolate stick has been a part of Japanese life since 1966 and has been enjoyed by generations of families.

Currently, Pocky has expanded worldwide and sold its products in China, South Korea, Thailand, Indonesia, Philippines, Malaysia, Singapore, Hong Kong, Taiwan, India, France, Belgium, Germany, Italy, Spain, Austria, Switzerland, USA, Canada, Australia and others. Unfortunately Brazil is not on this list. But it is possible to find events, and stores specializing in Japanese products, for a low price.

Pocky - palito doce do japão - pocky sabores doce

You can find a timeline with the history of Pocky and the company Glico clicking here.

Glico Pretz

There is a salty version of the Pocky toothpick that is known as Pretz (プリッツ, Purittsu). There are countless types of flavors like bacon, salad, tomato, pizza, cheddar, potato, meat and others. There is also Pretz sweets, and even one with a Brazil flavor.

Pocky - palito doce do japão - pretz pocky


To finish we will leave a video showing some curiosities and flavors of Pocky.

How Pocky is manufactured: