Loli – All about lolita, lolicon and lolis


Have you ever wondered what lolita is? Or what is a loli or a lolicon? This term became quite popular in the West because of anime and manga, but there is a long history and culture behind the word lolita that I would like to explain in this article.

For ease of navigation I have prepared a summary below. I hope by reading this article that I have written very fondly and updated several times, you finally fully understand the full meaning of the word lolita and the differences between lolita, loli and lolicon.

Sumário sobre Lolis

Loli - all about lolita, lolicon and lolis


Lolita is a term that defines a Japanese style/fashion, where one usually wears doll clothes, inspired by Kawaii culture. These clothes sometimes involve nostalgia for other times and historical periods (Victorian or Rococo) or simply from childhood itself.

This style of fashion is also divided into several sub-styles and different categories as well as the gyaru which is another popular fashion style in Japan. Who sticks to lolita fashion can also be called loli, but this word literally refers to girls younger than ages who are sexy.

Loli - all about lolita, lolicon and lolis

Lolita fashion originated quietly in the 70’s, but stood out only in the 90’s. Lolitas are easily found on the streets of Japan, and are identified with their accessories, clothing and ways of acting. Nowadays this fashion has caught even in the West. Unfortunately the word lolita ends up creating an erronia idea about the girls who adhere to this fashion.

This strange idea came about because lolita is a character in Vladimir Nabokov’s book. Although not the focus of the book, girls try to look younger than they are. Some claim that lolita is synonymous with nymph, meaning a teenage girl turned to sex or who arouses sexual desire.

Unfortunately most Japanese and Western girls who adhere to Lolita fashion do so because they find it cute. Many do not consider these clothes to be sensual, and they will be annoyed if anyone thinks so. In fact the clothes that lolitas usually wear are much more decent than the popular fashion.

Loli - all about lolita, lolicon and lolis


There is no age to adhere to lolita fashion, just wear doll clothes or childlike appearance. But the word loli refers especially to girls between 9 and 14 years of age, with cute and childish, and often sensual characteristics. Basically lolis are minors, or also adults with childish aspects and act as girls under 14 years.

Some claim that lolis are girls who are forward and already have an active sex life, a very wrong idea. Girls who adhere to lolita fashion, even being of age, often use the word loli, which is simply an abbreviation of the word lolita. People who adopt this lifestyle tend to maintain a childish psychological aspect.

The big problem is in the lolicons. The term “Lolicon” is the abbreviation for “Lolita complex” term used in Japan for crimes involving pedophilia and epophilia. That is, basically lolicons are fanatics and in love with loli. This term is also used when a minor in an anime is portrayed erotically or in sensual or even sexual situations. Lolicons outside of Japan are the people who have a certain fetish in minors or cute schoolboys.

Lolita - conhecendo as loli e seu estilo

knowing the lolita culture

Lolita is a style and fashion, but ends up going beyond clothing and involving a personality, that is, a culture. Of course not all lolitas follow a childlike personality, adhering only to fashion.

Although some people with no knowledge find this style erotic or vulgar, loli follow a pattern of sizes and styles. Real Lolitas are always maintaining the modesty and elegance of the clothes, also intending to look childish in some models, with skirts round, always at the knees, lace, lace and frills.

Loli often go karaoke, picnic, promote regular tea parties, or go to coffee shops and patisseries.

Loli - all about lolita, lolicon and lolis


There are several types of styles and sub-styles of loli, below we will see a short list summarizing each one of them:

Sweet Lolita – Sweet, of the English “sweet”, is the style said “fluffy”, that uses colors like shades in pink, pastel shades and sometimes brown or black. Always with cute motifs, it is the style that most seeks the inspiration in childhood, with its prints of sweets and anime.

Classical Lolita – Classic style, reminiscent of the original Victorian and Rococo fashions. The colors used are aged tones. The brown and pink-old are common, and the most popular motifs are the floral prints.

Country Lolita – It is a more “cool” and modest style, usually worn in hot times like the summer, brings hats and straw bags with laces and laces, prints and floral, fruit motifs or a delicate chess like gingham.

Loli - all about lolita, lolicon and lolis

Hime Lolita – Style that most refers to the image of European princesses. Although very similar to Sweet Lolita, in particular by the colors, it is distinguished by the models of dress, accessories (crowns, tiaras, pearls) and even by the hairstyle.

Casual Lolita – A style that uses everyday clothes and everyday. For example: bell-shaped skirts with lace, lace and ruffles and a baby look t-shirt with a cute print.

Shiro Lolita – Considered by some as a subdivision of the sweet lolita, where the clothes are composed only of white, since shiro means white.

Dark loli

Gothic Lolita – The mix of “gothic” with lolita fashion. The colors used are dark and elegant, where black obviously prevails. Vibrant colors can give a vulgar air contrasted with black, so pale and sober colors are recommended. Despite the inspiration of Gothic fashion, the makeup should remain light and natural, without excess of black shade and very dark lipsticks.

Loli - all about lolita, lolicon and lolis

Kuro Loli – Considered as a subdivision of sweet lolita by some people, it is the opposite of Shiro Lolita, simply a loli dressed only in black.

Guro Lolita – A somewhat grotesque style where loli wear bandages, fake blood and the like, which can make a broken doll look.

Punk Loli – The mix of punk fashion with loli fashion. Overlays, chess and stripes are widely used. The most common accessories include skulls and maybe spikes.


Deco Lolita – A mix of Decora style with Lolita. Many varied and colorful accessories are used, such as hairpins, huge head loops, wigs and colorful prints. The colors are usually in pastel shades, and citrus, fluorescent or very striking colors are used with extreme moderation or avoidance.

Loli - all about lolita, lolicon and lolis

Ero Loli – Despite the name, it is not composed of lingerie or short skirts and sensual cuts. This is because the lolis rule involves having modesty and elegance. So when wearing corsets, they always have a blouse underneath, and even if the necklines are bigger, they still do not reach the bust line. The skirt may be four or five fingers above the knee, but it is good to balance the amount of skin shown so it does not look vulgar.

Sailor Lolita – This is a style that dresses in sailor clothes. This may include sailor’s necklaces and ties, sailor’s hats, and stripes. Not to be confused with the common Japanese “seifuku” or school uniform sailor style.

Wa and Qi loli – The first sub-style is based on the combination of Japanese accessories and traditional clothing, where the manga of the dresses and the pierced collar resemble the kimonos and contrast with the voluminous skirt. Qi Lolita has practically the same concept, with the difference that accessories and dresses are inspired by traditional Chinese clothing. Both are commonly used in events, not daily.

Loli - all about lolita, lolicon and lolis

Animes ABOUT loli

The anime in question can only present the style of clothing and not that the anime deals with fashion or loli as a focus.

Rozen Maiden – Due to a deep trauma acquired at school, Jun Sakurada refuses to return to school, as well as leaving home. Living together with your sister, your hobby is to buy cursed items via the internet and return them before the deadline for return. One day he received an unordered package, which contained a beautiful doll that seemed to sleep. Curious, Jun begins to find out. When to her surprise she proves to be alive, and soon after making her his servant. And now, both will have to face a homicidal opponent to win in the deadly game of Alice.

Other animes focused on loli characters:

  • Ryo-Kyu-Bu!;
  • Astarotte no Omocha!
  • Kodomo no Jikan
  • Renkin San-kyuu Magical? Pokaan
  • Strike Witches;
  • Mitsudomoe;
  • Higurashi no Naku Koro Ni;
  • Black Bullet;
Loli - all about lolita, lolicon and lolis

Top Characters loli

To conclude, let’s leave a list of famous loli characters. It is worth remembering that what defines the character to be a loli, is not just your age or childish appearance but also the clothes you are wearing. Many end up knowing characters but have no idea that the outfit they are wearing is part of the lolita style.

  • Suzu Hagimura (Seitokai Yakuindomo);
  • Megumin (Konosuba);
  • Taiga Aisaka (Toradora);
  • Hasegawa Kobato (Boku Wa Tomodachi Ga Sukunai);
  • Aihara Enju (Black Bullet);
  • Shiro (No Game No Life);
  • Nunnally (Code Geass);
  • Elizabeth Midford (Kuroshitsuji);
  • Irisu Makina (Grisaia no Kajitsu);
  • Takanashi Rikka (Chuunibyou Demo Koi ga Shitai!);
  • Celestia Ludenberg (Danganronpa);
  • Yui (Sword Art Online);
  • Chii (Chobits)
  • Rinko Ogasawara (shirobako);
  • Minene Uryuu (Mirai Nikki);
  • Kaolla Su (Love Hina);
  • Ruri Goko – Gothic loli (Oreimo);
  • Sumiki Miniwa (Acchi Kocchi);
  • Remilia Scarlet (Touhou Project);
  • Kuroko Shirai (Railgun);
  • Rin Kagamine (Vocaloid);
  • Konata Izumi (Lucky Star);
  • Yui (Sword Art Online);

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