Moe moe kyun – What is the origin and meaning of moe?

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Have you ever heard of an anime character say moe moe? Have you ever heard of the moe anime genre? In this article we will make a deep study on the origin and meaning of moe, as well as recommend and discuss some curiosities on the subject.

In this article we will also see the origin of one of the most famous viral and memes called moe moe kyun, pronounced by the maid in the cafes of maids all over Japan. In addition to a list of anime and moe characters.

What does Moe mean?

The Japanese word moe [萌え] is often used to indicate that a female character is cute, innocent and adorable. The origin of the word refers to something that is germinating or sprouting indicating young people in their prime.

Slang is often used exactly when an anime character or in real life presents or exudes cuteness once again strengthening the word germinate. The term can also indicate feelings, fascination and passion.

The word moe can be used to refer that something is adorable and beautiful, both for imaginary characters, idols, people, anime, etc. The word ends up having a childlike and innocent tone similar to the term kawaii.

Thus, the word gained use to refer to feelings of affection for any subject, which can even lead to sexual feelings and desires. Many believe that moe is just an innocent and pure cuteness.

Generally moe anime have a distinctive feature based on the traits and reaction of the characters. Moe anime usually has chibi-like characters and a light story focused on pure cuteness.

What is the origin and meaning of moe

What is the Origin of moe?

The word moe appeared in the late 1980s in Japan, possibly through Japanese media. The word became popular along with the term kawaii, becoming a major contributor to the Japanese economy. Also read: Meaning of Onii-chan and Onii-san.

Some believe that this expression came about because of the character Hotaru Tomoe (土萌) from Sailor Moon who has the same ideogram. In addition to the verb moeru (萌える) which means to sprout, the word has a homonym (燃える) which means to burn.

Both make sense, burning indicates the feeling of burning the heart or passion, while sprouting is when that feeling is created. There are several interpretations of the concept of “moe”, the subject is strongly discussed.

Some believe that the word moe should be used only for pure beauty without perverted thoughts indicating innocent, sweet and adorable girls. Others believe that the word is involved, generates sexual attraction and even excitement.

K-On was one of the first anime to popularize and viralize the concept of moe in the West. It was through this anime by the character Yui that many got to know the famous phrase oishiku nare moe moe kyun.

What is the origin and meaning of moe

What does moe moe kyun mean?

There is no meaning other than that already mentioned about moe. Except this is something similar to a ritual or magic word that maids use when serving food in a maid’s cafe. Like an abracadabra of life.

Kyun is an onomatopoeia that conveys the idea of choking on emotion, twisting the heart, a momentary tightness in the chest caused by powerful feelings. As if she were hitting an arrow in her heart with her hand.

It may not seem like it, but kyun is something equivalent to English crush. But it is not usually used in the same sense as senpai to refer to a person you like, it just shows the feeling of crushing in the heart.

Moe Moe Kyun is heart-wrenching and can be seen in maids’ cafes and in the anime where maids appear. Sometimes some use kyun or kyan as a name suffix, it is unrelated but gives the same feeling.

Usually before moe moe kyun the maids also speak oishiku nare [美味しくなれ] which means something like become tasty, become delicious and things like that. It is as if they were saying: make this food taste delicious.

What is the origin and meaning of moe

What makes a character moe?

Today girls who have certain characteristics are labeled moe. The word is often used for girls or characters who mainly have the following characteristics:

  • Shyness;
  • Kindness;
  • Beauty;
  • Innocence;

A character can be called a moe because of her appearance or behavior. On many occasions the characters are dressed as maids, nurses, wearing cat ears, etc.

In addition to appearance, there are situations where characters are in a “cute” or “romantic” mood, most of the time when they are ashamed of something. One should not be stuck only with these characteristics, since there are no requirements.

The moe’s intention is to awaken man’s inner passion. If a girl arouses feelings of passion, protection and admiration she is her moe character. It does not matter if the person has a strong, boring personality or is a tsundere, yandere or kuudere.

Even men are often called using the word moe. This already happened in episode 23 of the anime Ouran High School Host Club, to represent an alleged homosexual relationship. The term is widely used when it comes to more fragile or appealing characters for the female gender.

What is the origin and meaning of moe

The best anime moe

We have already written an article talking about the best cute, kawaii and moe anime of all time. Still, I want to mention some of those moe anime below in this article. Let’s not go into details, just watch dear, please understand the meaning of moe:

  • K-On
  • Usagi Drop;
  • Himouto!
  • Umaru-chan;
  • Lucky Star;
  • Ichigo Mashimaro;
  • Mikakunin of Shinkoukei;
  • Love Live and other idol anime;
  • Hanamaru Youchien;
  • Acchi Kocchi;
  • Yuyushiki;
  • Minami-Ke;
  • Hetalia Axis Power;
  • Yuru Yuri;
  • Gochuumon wa Usagi Desu ka?
  • Suzumiya Haruhi no Yuuutsu;
  • Non Non Biyori;
  • Hibike! Euphonium;
  • Shinryaku! Ika Musume;
  • Hibike! Euphonium;
  • Shinryaku! Ika Musume;
Moe moe kyun - What is the origin and meaning of moe? - animekawaii 1

What is the most “MOE” character?

Moe is not just tied to anime and dramas, they can be found in games, novels, books, dramas and in real life. Feel free to research about each one and comment on a character you consider moe.

To finish the article we will leave a list with the most moe moe characters of all time, chosen through internet polls.

  • Mami Tomoe – Madoka Magica;
  • Shizu Murasame – To love ru;
  • Mikoto Misaka – Toaru / Railgun Index;
  • Mio Akiyama – K-On;
  • Mikuru Asahina – Suzumiya Haruhi;
  • Meiko Honma – Anohana;
  • Mirai Kuriyama – Kyoukai not Kanata;
  • Fuuko Ibuki – Clannad;
  • Kosaki Onodera – nisekoi;
  • Ayumi Otosaka – Charlotte;
  • Tsukiko Tsutsukakushi – HanNeko;
  • Shiro – No Game No Life;
  • Rikka Takanashi – Chuunibyou;
  • Rem – Re: Zero;
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