Point Card - Discover Japan's Point cards

In Japan, several stores and establishments offer a card called Pointo Kādo (ポイントカード) that most often generate points that can be redeemed for discounts or products at the time of purchase. There are thousands of scorecards in Japan and in this article we are going to talk about them all.

This article was a lot of work to do, so we ask in advance if possible, to share it on social networks through the share buttons. I hope you make good use of this Japan Point Card Guide!

We believe this is the best Points Card Guide you will find in English. We have separated hundreds of cards for you to discover, we will talk in detail about each one of them.

The Mafia of Japan's Scorecards

To introduce the article we have a video of my great friend Roberto Pedraca:

Let's not just talk about scorecards, after talking about all the popular ones we will start to see IC cards and other scoring cards that are more unknown. Will you make use of a store and don't know that she has a card?

In this article, you will see in detail about each Nanaco card, T-point, Ponta, D-point, Waon, Rakuten, Tokyu Point, IC Card, JRE Card, OP Point Card, Izutsuya, Kips Card, Oki Doki, World Present, Line Point, W-Point and other local cards.

Point card - japan’s point cards

In Brazil we are used to being invited to make the store's credit card when we enter large establishments like Americanas or Riachuelo. In Japan we are invited to do the Pointo Kado, one of the main reasons why the Japanese use large wallets full of cards of different colors.

Some stores offer their own point card or accept others that can be used in several different stores. Each card offers its own points system, but most of the time you earn 1 point each 100 yen spending. Each point can be converted into approximately 1 yen when buying or paying for something at the store.

There are stores that offer different cards that give a discount amount when purchasing different products. There are thousands of credit cards that make it difficult to detail the benefits they offer in this article. Even Internet Café or Manga Kissa have their own points cards.

How to get and use a Point Card?

Point card - japan’s point cards

Point cards can be purchased at partner stores, especially at convenience stores and usually cost about 300 yen. In some establishments you need to register, there are already places that make or offer the card for free. These are just a few of the ways to achieve a kado pointo.

As already mentioned, just use the points card at the time of purchase to accumulate or spend. Remembering that it is necessary to say that you want to use the points, or maybe she asks, be careful not to answer wrong and she use the points. There are people who simply use and earn points on every purchase without accumulating or anything, since it is the same.

There are campaigns and events that offer double points or free points, so it's always a good idea to keep an eye on your card website or store ads so you don't lose extra points or discounts, as well as the possibility of using points to buy products for one much lower price. Usually the discount seems low, but there are times when using the points card has great advantages.

Remembering that points usually have an expiration date, you usually need to spend them within a year. Cards can have different shapes and patterns, from something standard to anime and pet designs.

The History of Points Cards in Japan

There is a theory that the Kuga Kuremono store in Kitakyushu started issuing the first cards or points system in Japan in 1916, but the details are not accurate. In 1928, Glico Esaki started a campaign to exchange 20 vouchers for a free candy package.

In 1950, point systems began to be used in supermarkets such as Green Stamp and Blue Chip that worked with stamp systems. Over time, these stamp cards were expanded and transformed into electronic cards.

What is the purpose of Pointo Kado?

In Japan, point systems can be applied not only to dedicated point cards, but also to credit cards, membership cards, affiliate cards and stamp cards [台紙]. We will initially focus on dedicated points cards.

The point card not only offer discounts, its main objective is to make people dependent on points and become addicted to going to the same stores to spend and accumulate points. Some stores and restaurants, in addition to using a point card, still deliver discount coupons and use QRCode do Line to attract people and do marketing.

Another reason for stores to use point cards is to create a profile and do a survey of the products that are sold and the customers that make purchases. When making your point card you need to provide information such as age, gender and other personal information. With this data they profile and do marketing research to increase their sales and profits.

Point card - japan’s point cards

Some establishments like Manga Kissa oblige you to register and you automatically earn your kado point which also serves as an access card to the place. Other establishments usually accept multiple points cards, offer extra discounts on specific days or online discounts.

Point cards are a way to help both customers and store franchises, I really miss point cards in Brazil, which have been replaced by credit cards with fees at most store franchises. Both in Brazil and in Japan it is common for those cards that you stamp with each purchase to earn something by completing the stamps.

Nanaco - Seven Eleven Point Card

Nanaco - This card can be used on Seven Eleven, Dennys, Tsuruha, Ario, Ito-Yokado, Eibu Sogo, Akachan Honpo, Omni7, Bic Camera, Loft, Daiichi, Poppo, Famil and York Mart. This card can be purchased at Seven Eleven for 300 yen.

Nanaco created in 2007 is also a used prepaid electronic money card. Nanaco can be used in more than 7,000 stores outside the company's group, especially JCM affiliates. The Card also has a digital version.

Point card - get to know japan's point cards

Nanaco cards are colored like unicorns. Promotions such as winning a free item when purchasing a certain amount may be available at conveniences like Seven Eleven. The card also offers many extra points.

The Nanaco format also has a post-payment function (in the QUICPay scheme), which has been available to IY Card credit card holders (now renamed “Seven Card”) since the summer of 2007.

Nanaco purchases earn points, which can be used later to make more purchases. The cards use Sony's FeliCa technology, which is also used in a wide variety of contactless smart cards, including Suica, Edy and Pasmo. Services began on April 23, 2007 and the number of members was more than 3.8 million at the end of June 2007.

Nanaco is one of the most popular point cards in Japan, but another very popular one we will see on the next page called T-Point. It is so popular that when shopping at a store, people look for you if you own it.

T-Point - Point Card from Softbank and Family Mart

T-Point - This card can be used on Softbank, Family Mart, Isetan, Maruetsu, Welcia, Bamiyan, Tsutaya, Misumi, Asahiya, Yahoo, Eneos and Yamato Kuroneko.

The T-POINT CARD is indispensable for buyers. You can get one from TSUTAYA, the CD and movie rental company or any other partner of the T-POINT alliance. With it it is possible to pay even AirBNB.

T-Point cards and stores that accept T-Points are easily distinguished by a blue Logo with a yellow T. If you prefer something original, there are a variety of T-Point card designs, ranging from Pokémon to Otousan's mascots and even popular musical groups.

Point card - get to know japan's point cards

You earn 1 point for every 100 yen spent on T-Point partners. If you are a Softbank customer, you automatically earn 10 Softbank points for every 100 yen spent using Yahoo! Shopping.

Softbank customers can also earn and use T-Points on their monthly charges and are also eligible for special T-Point discounts. When shopping at a location that accepts T-Points, carefully look at your receipt.

Buy enough and you will be rewarded with the rental of a free Tsutaya DVD or a coupon for redeemable bonus points at a different partner store. You can earn T-Points even if you are abroad.

With Neo Moba, you can also use your T points to buy shares. T card holders will earn 2% points for shopping at Family Mart, which is four times the normal point rate at other stores.

Tip - Lawson's Point Card

Tip - Can be used in Lawson, Shell, KFC, Takashimaya, sega, JAL, pizza hut, kojima and others. If Lawson is your favorite convenience store, buy a Ponta card!

In addition to earning 1 point for 100 yen spent at participating retailers, Ponta points can be redeemed for items or discount coupons at Lawson. While the possibility of redeeming points for coupons is not new, Lawson stands out because you can get more value for your points.

Point card - get to know japan's point cards

While an item valued at 173 yen will cost 173 points, you can get the latest drinks, snacks and alcoholic beverages in Lawson for just 70-90 points! Just check the list of seasonal promotions on the official website.

Ponta cards are great for those who travel frequently within Japan - you will earn points when renting a car or making reservations through Jalan. At Lawson, you can earn Ponta points with a return rate of 4% with Lawson Ponta Plus.

You can exchange Ponta points for JAL miles where 2P is worth 1 mile. Or exchange your JAL miles for Ponta points where 1000 miles are worth 500 Ponta. If it is more than 10,000 miles, the exchange is most valuable where 1000 miles have seen 1000 points.

D Point - Docomo Point Card

D Point - Can be used in Docomo, Lawson, Family Mart, Lotteria, MCDonald, KFC, Dotour, Takashimaya, Mastuzakaya. You can earn and use D-points in a variety of ways, including in stores and when shopping online.

D points started in December 2015. Docomo users benefit a lot from having D points cards. You will receive coupons and several other special bonuses depending on your stage.

The steps are determined by the amount of points you earn in a 6 month period. For example, every 1,000 yen spent on your monthly user fee earns you extra points according to your stage.

Point card - get to know japan's point cards

Those on the “regular” stage will earn a bonus of 10 points per 1,000 yen spent, while those on the “gold” stage accumulate 100 points per 1,000 yen spent. The D points scheme is affiliated with Docomo, but you do not need to be a Docomo user to register.

If you buy at Lawson using your D card, you will have a discount of 3% and a reduction of 2% in points. In addition to Lawson, it can be stored and used at Family Mart. Docomo users can also use their points on Amazon.

Other stores that accept D-Point are Fit Care, Poperu, Tsubaki, Super ABC, HoneyRoa, Izutsuya, Lotte Duty Free, Tamaya and more. There are thousands of stores, bookstores, stationery stores, food stores, coffee shops, candy stores, restaurants, bars and others.

Waon - AEON Point Card and Ministop

Waon - AEON, JAL, Ministop, Carrefour, Yamato Kuroneko and others. Its birth was in June 2016, being mandatory in men's clothing chains and gas stations, as well as each Aeon Group stores.

If you've never seen a Waon card before, you've probably heard it - the card makes a very cute “waon” sound after every successful transaction or charge! This sound is the Japanese onomatopoeia for dogs.

One of the advantages of Waon is the possibility of exchanging points for “electronic money”, further increasing the possibility of using the points in any store in Japan.

Point card - get to know japan's point cards

The Waon Point Card is distributed free of charge at each Aeon Group store. In addition to this card you can buy a more robust one for 300 yen and also use AEON Credit cards to accumulate points.

Some Japanese municipalities even sell Waon cards with panoramic views, making them a perfect souvenir for you or friends. You earn 1 point for every 200 yen spent or charged to a Waon card.

Waon cards are accepted in several supermarkets of the Aeon group, such as Aeon Malls, Daiei and My Basket. If your weekly store is in Daiei, My Basket or Aeon, you will definitely want this in your wallet.

Rakuten / Edy - Rakuten point card

Rakuten / Edy is accepted in the stores of the Rakuten group, Mos Burger, Lawson, McDonald's, ANA and others. If you shop online, consider creating a Rakuten account and signing up for a Rakuten / Edy card.

The Rakuten points card service started in 2014 as a way to allow customers to redeem points earned while shopping online at physical stores.

You will earn 1 point for every 100 yen spent. When paying with a Rakuten card, you will earn 1 additional point. Finally, when paying with Rakuten Edy, an additional point can be earned for every 200 yen spent.

Point card - get to know japan's point cards

One tip is to accumulate points during the Rakuten shopping period called Kaimono Marason, where your points bonus increases for each store you use during the period. For example, buy at 3 different stores and earn 3 points for every 100 yen spent. Buy at 6 stores and earn 6 points for 100 yen spent.

Rakuten Super Points can be converted to Edy Points and Edy Points can be converted to Rakuten Points. The card can also be found in stores for the price of 300 yen like most other time cards.

Sunkus is a chain of convenience stores not very popular in Japan, where you can save and earn points with Rakuten card or use the Circle + K Sunkus Card. Unfortunately, this system was replaced by T-Point.

Tokyu Card

If you have a TOKYU CARD, you can accumulate points at TOKYU POINT member stores, including the Tokyu Group stores near you. This card is not only a points card but also a credit card.

You can use the accumulated TOKYU POINT as electronic money, charging PASMO in units of 10 yen at the Tokyu Line ticket vending machines where 1 point equals 1 yen.

You can become a Tokyu Point Member to earn points or use your credit card to accumulate points every month, you also earn points by registering with various services.

You can use the card on trains, planes, JAL, station stores, convenience stores, rise, 109 shibuya, Hikarie, Terrace and Tokyu stores.

Point card - get to know japan's point cards

Local Point Cards

Some establishments and local super markets have their own and exclusive points card, just like some Brazilian store chains that offer the store's credit card. They usually have their own discounts and scores.

Repica Point-Plus is a company responsible for distributing most of these personalized points cards to local pages. Point-Plus is used in many supermarkets, restaurants and retailers.

Some points on these local cards are applied with stamps. Usually coffee shops like Starbuck and Doutor use their own card to accumulate and reward free coffee. This type of points to buy 6 and win one is also common in Brazil.

Companies like this allow several cafes, restaurants, supermarkets and other stores of frequent use and close to consumers' lives to have their own points cards and electronic money.

Point card - get to know japan's point cards

IC Card - Prepaid Card

Although this is not a points card, it is an essential accessory for those in Japan, especially large cities like Tokyo and Osaka. This card is generally used on trains and meters and provides considerable savings.

The type of card varies depending on the area; for example, Switzerland or PASMO in Kanto, Kitaca in Hokkaido, ICOCA in Osaka, nimoca (only in Japanese) in Kyushu and so on.

There are many benefits to having a prepaid IC card. It saves you from having to buy an individual train ticket every time you take one, and you can also use it to pay for things quickly at convenience stores, certain stores, city buses and even vending machines. For the urban traveler, this card is mandatory.

One of the most famous is Suica, the number of places that accept Suica exceeds 940,000 stores. In the next pages we will see some cards that can be used to be exchanged for points in Switzerland.

Point card - get to know japan's point cards


Train companies also offer their own scoring system. By registering “Suica” on the JRE POINT WEB website, you can earn JRE POINTs using services such as the conventional JR East and Shinkansen lines. 

You can also save money by shopping at JRE POINT Online or Physics member stores. They are usually the commercial buildings of the JR East Group, such as “New Days” and “BOOK EXPRESS” by Ekinaka, or “ecute” and “NEWoMan”.

Other places to exchange and earn points are the stores of the JR Leste station buildings, such as Atre, Lasca and Ecute. You earn one point for every 200 yen spent, elsewhere you can earn 1 point for every 100 yen spent.

The JRE POINT card is attached to the JR East credit card “View Card”, you can do it for free at the “Stores mentioned above”. You can exchange your JRE Points for a balance in Switzerland that can be used in more than 900,000 stores.

Point card - get to know japan's point cards

OP Point Card - Odakyu Card

The OP card (Odakyu point card) is used for shopping, leisure, transportation, school and more. With it you accumulate and spend points at various locations along the Odakyu line (Shinjuku, Hakone and Enoshima).

This is a points card used only in Odakyu Point Service member stores. The card has no membership fee and accumulates 10% of the amount spent in points. You can receive exclusive services and discounts by presenting the OP card.

Choose the card that best fits your lifestyle between, including credit cards, points cards and family membership cards. You need to register your card at Odakyu department stores or at the information desk.

Some of the places you receive special treatment or discounts are at Fukurai Suzume, Meet Geisha, Kita Kamakura Museum, Nishiyama Museum, special restaurants and other tourist sites.

Point card - get to know japan's point cards

The Odakyu Points Card offers perks in some ranches, sake factories, museums, cinemas, cultural facilities, amusement parks, hot springs, historic sites, vehicles, gardens and others.

You earn points in Romance Car, by eating at the Hokuo bakery, by buying a bag in department stores. One point is equivalent to one yen. You receive about 10% of the points spent on your OP Card.

Izutsuya With Club Card

Izutsuya stores generally accept D-Point, but they also have their own membership card called With Club Card. With it you can accumulate 1 point for every 100 yen spent.

Points can also be earned for payments made with Izutsuya gift certificates and others. If you accumulate 1,000 points, you can redeem them for 1,000 yen on points tickets that can be used at each Izutsuya Group store.

Anyone over 16 can join the points card. There is a version with a credit card and without a credit card. When you purchase the card you already earn 100 points. There is no annual membership fee for the points card.

Point card - get to know japan's point cards

Izutsuya has chains of restaurants, supermarkets, cosmetics and clothing stores as if it were a shopping mall. On the official website it is possible to buy food, cosmetics and seasonal products.

The main physical stores are located in Yamaguchi, Oita, Fukuoka and Ogura, so if you live near this region, the Izutsuya card is for you. Its main headquarters are in Ogura Kita-ku, city of Kitakyushu.

Kips Card - Kintetsu Group

KIPS is a card that is available to accumulate points, either as prepaid or as a credit card. These cards allow you to accumulate KIPS points quickly. With this card you buy at KINSHO and Harves supermarkets.

You earn about 1 point for every 200 yen spent, some stores may score differently. The KIPS card works at Kintetsu department stores and other KIPS partner stores. The card can be found for 100 yen.

Point card - get to know japan's point cards

Kintetsu is a corporate group known mainly for the train lines that surround Osaka, Nagoya, Kobe, Nara and Kyoto. KIPS also has a card available with the ICOCA function to work at train stations.

Some clothing stores that work with KIPS are Abeno, Yamato Saidaiji, Yamato Yagi, Time's Place Namba, Time's Place Kyoto and other stores within those locations. It is possible to spend and accumulate points in Hotels and Ryokan like Miyako Hotel and Miyako Resorts.

You can use it in some restaurants and shops at Namba, Uehonmachi, Saidaiji, Nara, Kyoto, Nagoya and Kintetsu stations. You can also use it even in Cinema, Clubs, Golf Clubs and even in a driving school in Nara.

Oki Doki from JCB

1 point will be accumulated for every 1,000 yen spent on the JCB card each month. There are several uses, such as exchanging for products and making purchases. There are around 400 participating online stores!

Oki Doki Land is a special points site where you can earn double Oki Doki points at any time, just by passing. You can also buy from a JCB ORIGINAL SERIES partner to earn more points.

Point card - get to know japan's point cards

If you register a JCB card that collects Oki Doki points on your Amazon payment card, you can select Oki Doki points as one of the payment methods. Each point is equivalent to 3.5 yen.

“JCB STAR MEMBERS” is a special membership service for anyone who uses a JCB card for a certain amount or more in a year. By applying member benefits, you can increase your Oki Doki points by up to 70%. 

Other benefits for those using the JCB card are earning miles, partner points and exchanging points for cash. Benefits may vary depending on the card used. You can use your Oki Doki Points to pay your card bill, where 1P will equal 3 yen.

World Present Points - SMBC

World Present is the name of the SMBC bank points program. It is a point system for the bank’s credit card. With it you can pay your bills, turn points into cash, shop at partner stores and also shop on Amazon.

One point will be given for every 1,000 yen spent. The exchange can be made from Vpass (Internet) and Smart Dial 24 (connection). You can even order a shopping catalog over the phone.

Unfortunately points will not be awarded for transport pass purchases, limited express ticket purchases and green Suica ticket purchases using Mobile Suica and Apple Pay Suica.

Point card - get to know japan's point cards

The point validity period of a corporate card is two years from the month of purchase of the point, regardless of the type of card. After the expiration date, it will automatically expire and you will not be able to use the expired points.

I do not believe it is a good option if you are looking for a card with a points system. If you already have a bank account and a credit card with SMBC, it pays to join the World Present of Sumitomo Mitsui Banking Corporation.

Line Point - Line Application

Line Points can be used to purchase digital items for the application such as sticker packs, use as a balance on Line games and partners, or simply generate QR Code coupons that can be used at merchants.

By participating in Clube Line you can accumulate points in various services and in different locations. Points can be earned and used on services such as Pokeo, Lacore, Online Shopping, Travel Line and Line CONOMI. You also save money if you use Line Pay.

You can also use the points in LINE Manga, LINE LIVE, LINE Divination, LINE MUSIC, LINE Friends, LINE GIft and LINE Mobile. In addition to the point systems, LINE has a 4-level rating system that is regular, silver, gold and platinum.

Point card - get to know japan's point cards

W-Point - Watari

The W point card is a local common card system operated by Watari Co., Ltd. Accumulated points can be redeemed for cash and products at partner stores and online stores.

In addition to the regular points that are given when you use the service, we will show you a card with an internally issued e-money function that provides charging points when you charge it.

Watari also creates personalized point cards for other stores, including stamp cards. There are thousands of other Japanese scorecards, but these are the most recommended. If you remember others, just leave them in the comments.

What do you think of Japan’s points system? Do you use it? Did you have this system in Brazil? I thank you for reading this article and hope you enjoyed the tip. If you liked leave your comments and share the article on social networks.

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2 thoughts on “Point Card – Conheça os cartões de Pontos do Japão”

  1. Bem que poderia ter isso no Brasil, mas do jeito que anda o país é até perigoso boicotarem o sistema só pra conseguir mais pontos kk.
    Esse tipo de sistema no Japão, é quase igual aos tickets dos EUA né, outra coisa que tbm poderia ter no Brasil e que talvez não funcionaria k.
    Gostei muito do artigo, continuem trazendo mais curiosidades ✌?

  2. Bem que poderia ter isso no Brasil, mas do jeito que anda o país é até perigoso boicotarem o sistema só pra conseguir mais pontos kk.
    This type of system in Japan, é almost the same as US tickets, another thing you could have in Brazil and that maybe wouldn't work k.
    I really liked the article, keep bringing more curiosities ✌?

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