Hyakuen Shop - Japan’s famous 100 yen stores

The Stores 100 yen or Hyakuen Shoppu [100円 ショップ] are typical Japanese stores that are very similar to the old 1.99 stores in Brazil. In them you buy everything with the price of 100 yen, which corresponds to approximately one dollar.

In these stores you can find a huge variety of products. From household items, stationery, clothes, electronics to edible products. Usually everything offered at the store costs 100 yen.

But smaller items are sold in multiples of 2 or 3 for 100 yen. Some stores also sell items for more than 100 yen, but these are well identified. But generally these items more expensive are still cheap compared to other stores.

The 100 yen stores in Japan

Stores can also be called Hyakkin [百均], a large part of its products are processed foods, accessories for cosmetics, crockery, kitchen utensils, daily necessities, stationery and others.

Low-priced products, such as small drinks and sweets, sell several pieces for 100 yen. The store is elaborately designed to make people buy on impulse. Much of its products are made in China or other countries.

They range from simple department stores in small corners of the city to multi-storey stores in malls. There are even chain stores that adopt certain standards. 4 of the main ones are Daiso, Can-Do, Seria and Watts.

Only of the 4 giants, there are mais de 5500 stores available in Japan, varying in size and options. In fiscal 2012 alone, these stores handled more than 550 billion yen.

In 100 yen stores you can find stationery items, tools, clothes, towels, household items, kitchen and garden utensils, toys and leisure. There are thousands of options for you to redecorate your home or apartment!

100 yen shop - japan's gigantic economy stores

What are the best 100 yen shop?

THE Daiso [ダイソー] is the largest 100 yen store chain in Japan. There are more than 2900 stores in the country and 1,400 abroad. If you are looking for a wide variety of products in one place, Daiso is the place to be. Many even say that everything necessary for human survival is found in this chain of stores.

Other store franchise is the Can-Do ( キャンドゥ) with more than 930 stores in Japan. They are well known for being easy to navigate, making life easier for customers and tourists. Store brand products "Of! STARS ” are highly sold and praised. Another relevant factor is the elegant atmosphere, and the wide variety of new items displayed weekly.

The last one we’re going to quote is the store chain called It would be 100-Yen Shop (セリア)This chain store has a strong reputation among 100 yen stores. Much is due for its formation, organization and beautiful products. Its concept is to offer a variety of products aimed at more refined and demanding tastes.

There are other 100 yen stores and chain stores like Le Plus, Natural Kitchen, Lawson and Meets. In addition to the 100 yen stores there are other variety stores that sell for different fixed prices like 300 yen. We can quote stores like 3coins and Asoko.

100 yen shop - japan's gigantic economy stores

The 100 yen stores are all over Japan, there you can find an infinite variety of items, trinkets and even food.

History - How did the Hyakuen Shop come about?

The idea of “selling products at a uniform price” was popular in the Edo period between 1722 to 1723 in Japan. Over the years some food stores and other products like Bunmise, Hachibunya, Shibunya and Matsuya Kuremonoten (current Matsuya) have emerged.

Before 100 yen, in the Meiji Period we had the “10 sen store” expanded across Japan by Takashimaya. This store is believed to have been inspired by the United States' “10 cent store”. 10 sen it was the fractional version of the yen, that is, 10 cents.

Over the years, several stores have appeared, increasing their value to 20 sen and 50 sen. At that time, 10 sen it was equivalent to 180 yen today. To understand more about this subject, we recommend reading the yen history.

After the war in 1952 stores like Takashimaya and Marutaka were relaunched, but with time their names changed and their fixed price format ceased to exist. It was around 1960 that the fixed value of 100 yen was established.

At that time, purchases for 100 yen were limited to special events that took place weekly. These events were successful as they are in supermarkets and other stores. Nowadays there are still special days in the 100 yen stores themselves that give some discount as a reduction of the 10% tax.

In March 1985 Akira Matsubayashi, the founder of Life Co. opened the first 100 yen fixed store in Kasugai City, Aichi Prefecture. After that, Hirotake Yano, the founder of Daiso Sangyo (“Daiso”) opened the first permanent store in 1991.

After the bubble, with recession and deflation, the number of stores increased rapidly. In the 2000s, convenience stores of the 100 yen type centered on groceries appeared. Among them we had the Kukyu Plus and "SHOP99“.

100 yen shop - japan's gigantic economy stores

Daiso - The largest 100 yen store

Daiso has about 3,300 stores in Japan and about 2,000 stores in 26 countries and regions around the world. This is quite successful among tourists, due to the ease of finding them. At Daiso you will find everything, utensils, tools, stationery and food.

Initially, he operated a mobile outdoor store in the parking lot of a supermarket. The products were bought from wholesalers for 70 yen and sold for 100 yen. After complaints from a client, the founder changed his focus.

After that complaint, Hirotake Yano decided to focus on the quality of his products, even buying products for 98 yen and selling for 100 yen. Daiso gained quality fame among the others, which made the company the largest in the business.

Famous 100 yen stores from Japan

Other 100 Yen Shops

There are several other hyakuen out of the 4 big celebrities we saw earlier. Even the Lawson convenience chain has its Lawson Store 100, in addition to having integrated the famous SHOP99.

We also have am / pm and 99ichiba stores called minipiago. There are 300 yen stores like 3COINS, CouCou, Illusie300, Lattice and THREEPPY. There was even a 1000 yen store called Senkin World.

Of the 4 big ones, some stores had the names Silk, Watts and Meets that were bought by Watts. Le Pru joined Can-do in 2007. Daiso has already partnered with Aoyama, Speed and Orange. There must be other mergers and stores that we don't know about.

Local 100 yen stores

There are small local stores that bear the name of 100 yen, but there are also local regional stores that can be found in a certain region of Japan. See some of these popular local stores:

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ワールド企画 wārudokikakun
なんじゃ村 nanjamura
100 円ショップポピア 100-en shoppu popia 
100 えんハウスレモン 100-en hausu remon 
百円コンビニユーエスマート hyaku-en konbiniyūesumāto 
ナチュラルキッチン nachuraru kitchin 
ひゃくえもん hyaku and mon 
100 きんランド100 kin rando 
100 円ショップサンボックス100-en shoppu sanbokkusu
Famous 100 yen stores from Japan

What to buy in a 100 yen store?

The stores have a huge variety of exclusive handmade products, varied packaging for gifts, household items, confectionery sweets and many others. All 100 yen stores in Japan offer many products practical and elegant. So many products for the home, to make everyday easier or to fill the suitcase with memories.

By Kevin: When I was in Japan, I visited several 100 yen stores and I can recall some things I bought or caught my attention:

  • Headphones;
  • Phone cases;
  • Sweets and snacks;
  • Stickers, stamps and stamps;
  • Socks, ties and belts;
  • Footwear, envelopes and containers;
  • Seasonings, plates and bags;
  • There are so many things that I even bugged when trying to make this list ..;
100 yen shop - japan's gigantic economy stores

The stores featured in this article offer similar products, but each has a different style, so it is worth visiting all of them if you are touring Japan. But of course there are many different stores like these. Have you ever visited any of these stores? I would like to visit? Tell us in the comments your experience.

When visiting a 100 yen store you will be totally lost and undecided as to what to compare. You will spend hours choosing products and empty your wallet in no time. See other places in Japan that will make you lose yourself with the incredible varieties:

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