NicoNico Douga – Japan's youtube

[ADS] Advertisement

NicoNico Douga (ニコニコ動画 - nikoniko douga) currently known only as single single is a Japanese video sharing site quite popular in Japan. The word niko niko indicates the onomatopoeia of laughter while douga literally means video. The site gets a lot of prominence because of its system of comments in real time where they appear on the video. The site is also famous for streamings and lives, especially among Otaku and Japanese gamers.

The site was founded by Niwango and launched in 2006 using YouTube as a video hosting. The site grew so much that YouTube was forced to block access and Nico Nico had to create his own video hosting service. Nico Nico douga was the first site to introduce a way to embed tags and comments directly into videos, allowing comments from 2channel It’s from YouTube displayed simultaneously.

While the Japanese look to YouTube for news and quick information, the only nico douga is the real place where the Japanese can enjoy jokes, vocaloid, covers games, dances, lives, music, anime scenes and much of Japanese pop culture. The Nico Site Nico already has more than 53 million registered users, receiving more than 338 million monthly visits. The Niconico Site is perfect for getting along with the Japanese and learning Japanese!

Niconico douga - YouTube from japan

Meeting Nico Nico douga

To access the site single single douga you must enter the link

To upload, comment and watch videos you need to register and be logged in. To see Japanese comments on the video, you need to change the site’s language to Japanese at the bottom of the page. Watching videos on one single can have a lot of visual pollution, but that's the intention! You will find a flood of comments appearing in the video, and you can make yours at the right time! Despite being strange, this comment strategy ends up keeping people on the site longer.

The system of comments in real time on the screen, allows users to exchange and share their emotions of the exact moment that is happening in the video. Niconicico's comments tend to contain many cross-references and internal jokes. The site is also a great source of viruses and memes. The feeling of otaku community is the main reason for Niconico Douga's success. This is because it is difficult for some adults to admit or talk personally about anime, as niconico allows them to do so.

Niconico douga - YouTube from japan

NicoNico also has a mylist system where users can create up to 25 folders as a kind of bookmarks. The site also has an exclusive section for lives called niconico live, a community of illustrators called niconico seiga, and an encyclopedia section called niconico pedia.

You can at any time comment through the text box below the video and specify the position the text will appear in, font size and color. You also have a list of comments next to the video and the time they appeared. The site also has a premium member system that allows for some features and perks.

Terms used in NicoNico

Niconico users usually use a unique vocabulary, a set of phrases and characters that are widely used on the platform. If you are a novice in the niconico, you can get confused. So we have prepared a guide of terms and vocabulary for you to understand what people are saying.

  • Shoken (初見) = First time watching a video;
  • Namanushi (生主) = Live broadcast - short for 生放送主;
  • WWWWWW = Laughter
  • BBA = Abbreviation for babba which means old;
  • 888888888 = It means clapping, reading is pachi pachi which forms an onomatopoeia of clapping;
  • KP = Kanpai which means a toast, cheers;
  • こy = A mix and abbreviation of kowaii from Japanese and scary from English which means scary;
  • おk = It means "Ok";
  • おこk = Another way of saying OKOK;
  • ひy = Abbreviation for hiwai which means obscene, crazy;
  • Arashi (荒らし) = Troll;
  • NG = Not good (no good);
  • ggrks = Abbreviation for guuguru kensaku (google search);
  • JK / JD / JC / JS = Joshi (woman) from (Kou) High school, (Dai) College, (Chu) secondary, (Shou) elementary;
  • 実況プレイ = Game Play;
  • 演奏してみた = Musical presentation;
  • 歌ってみた = Attempt to sing a song, cover;
  • 踊ってみた = Attempt to dance to a song;

Have you ever had the chance to use this very popular site among Japanese and otaku? What is your experience with him? Have you seen any reference in anime? I hope you enjoyed this short article, thanks for the comments and shares.

We also recommend reading: 

Share This Article:

4 thoughts on “NicoNico Douga – O youtube do Japão”