In this article we are going to talk about one of the biggest electronics stores and chain in all of Japan, the famous Yodobashi Camera [ヨドバシカメ onde] where you can find toys, video games, computers, cameras and other electronic equipment.
The history of Yodobashi Camera
The Yodobashi company started in 1960 under the name of Fujisawa Shashin Shokai and changed its name to Yodobashi Camera in 1974. Its first store was created in 1975 in Shinjuku. In 1989 she created the Yodobashi Point Card.
There are more than 23 stores across Japan with more than 5,000 employees. Most of these stores are located in Tokyo, so it is not so popular in other regions of Japan that it has only one store.
Stores are always located near a train station, as a great strategy to attract customers. The company also sells products over the internet, being the second largest seller of online products in Japan, second only to Amazon.
The theme song for Yodobashi Camera
The company has a theme song that keeps playing in the store all the time doing marketing and becoming one of the most nostalgic songs while walking around Akihabara. The song is a cover of The Battle Hymn of the Republic.
♪丸いみんなのの山手線 真ん中通るは中央線 新宿西口駅の前 カメラはヨドバシカメラ ♪若者集まる新宿に うれしいカメラの店がある ビデオも時計もそろってる ビデオもヨドバシカメラ ♪新宿西口駅前に 大きなカメラの店がある パソコンワープロそろってる ゲームもヨドバシカメラ ♪よいママよいパパよい家族 電化製品そろってる いつでもみんなの合言葉 家電もヨドバシカメラ
♪ marui minna no no yamatesen mannaka tōru wachūōsen shinjuku nishiguchi eki no mae kamera wayodobashikamera ♪ wakamono atsumaru shinjuku ni ureshī kamera nomise ga aru, bideo mo tokei mo sorotteru, bideo moyodobashikkamoki nishiguchi kamera ni , gēmu moyodobashikamera ♪ yoi mama yoi papa yoi kazoku, denka seihin sorotteru, itsu demo minna no aikotoba, kaden moyodobashikamera
The translation of the song goes like this:
♪ The Yamanote line goes in circles, the Chuo line cuts in the middle, at the western exit of Shinjuku, there it is: Yodobashi Camera!
♪ In Shinjuku, where young people meet, there is a camera store happy, there are also video cameras and watches on the Yodobashi Camera!
♪ At the west exit of Shinjuku, there is a large camera store, there are also word processors and also video games on Yodobashi Camera
♪ good mothers, good parents, good families, we have home appliances, which is our philosophy / motto, home appliances also in Yodobashi Camera!
This song is very nostalgic, especially for those who pass through Akihabara station every day. Below we will leave a video with the theme song and some images and videos from the Yodobashi store that I recorded.
Yodobashi Akiba - Japan's largest store
I don't know if the record was broken by the date of this article, but Yodobashi Akiba is the largest electronics store in the world with a total of 23,000 square meters and 9 store floors including one floor with restaurants, as well as several shops around.
Yodobashi Akiba is located in the neighborhood of the same name called Akihabara next to the Akihabara train station and was founded in 2005. Before entering the store you are already surrounded by small shops and restaurants in a corridor between the station.
The experience of entering one of the largest electronics stores in the world is incredible. I personally don’t even know how to describe the stack of products and electronics, besides the gadgets that I never imagined existed.
On the first floor you will find a little bit of everything, mainly cell phones, accessories and operator plans. On the second floor you find things involving PCs and Macs. The third floor focuses on cameras, cosmetics and sporting goods.
The fourth floor focuses on TVs, audio, video, musical instruments and other electronics for the home. On the fifth floor you will find air conditioning units, kitchen utensils, security products and others.
On the sixth floor you will find video games, toys, bicycles and fitness products. On the seventh floor you will find, DVDs and CDs, clothes and accessories. The eighth floor is the restaurant floor and the ninth floor is the floor for golfers.
Bic Camera and Softmap - Your biggest rivals
Yodobashi Camera is far from the best electronics store in Japan. It may be famous, but the prices for some products are usually higher.
I even saved more than 500 reais by buying Apple products on Softmap and Bic camera. The second time I went to Japan I noticed that some stores merged Bic Camera with Softmap.
I'm not saying that the Yodobashi Camera is kind. Many claim that it is one of the cheapest and has more promotions. Not to mention that you have the famous discount and credit card discount cards.
Store List Yodobashi Camera
To conclude the article, we will leave a list of yodobashi stores for you to find on Google Maps and make your visit. I hope you enjoyed the article, if you liked it share and leave your comments.
- Shinjuku Nishiguchi Honten (Shinjuku Station - West Exit)
- Multimedia Shinjuku Higashiguchi (Shinjuku Station - East Exit)
- Akiba Multimedia
- Multimedia Ueno
- Multimedia Kichijōji
- Multimedia Machida
- Multimedia Kinshichō
- Multimedia Saitama Shintoshin
- Multimedia Kawasaki Le Front
- Yodobashi Outlet Keikyū Kawasaki
- Multimedia Yokohama (Yodobashi Yokohama)
- Multimedia Keikyu Kami-Ōoka
- Multimedia Utsunomiya
- Multimedia Nagoya
- Multimedia Kyoto
- Multimedia Umeda
- Multimedia Hakata
- Multimedia Sapporo
- Multimedia Sendai
- Multimedia Kōriyama
- Multimedia Niigata