The meaning of “This program is brought to you by the following sponsors.”

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Have you noticed that in many old animes after their opening a voice says the following words: “Kono bangumi wa goran no suponsaa no teikyou de okurishimasu”? Want to know the meaning? Today we will study this phrase.

This phrase is used to present sponsorship credits common in radio and television programs. Generally on the radio it is presented by audio and the name of the sponsor, while on television logos are displayed.

This nostalgic phrase is not so common nowadays because most animes are being streamed, thus dispensing with the display of sponsors.

These credits can be displayed in animes, series, movies, television programs in their openings, endings, and even commercial breaks. Now let’s study the meaning of this phrase.

For examples of sponsorship, see the video below:

The meaning of Kono bangumi wa

The phrase in Japanese is written as follows:

この番組はご覧のスポンサーの提供でお送りします。
kono bangumi wa goran no suponsaa no teikyou de okurishimasu

Another common variation of the phrase is:

この番組はご覧のスポンサーの提供でお送りしました。
kono bangumi wa goran no suponsaa no teikyou de okurishimashita

The phrase is used in Japanese television programs to indicate that the program is sponsored by a certain company or brand.

• “この番組” means “this program”,
• ご覧” means “to see” or “to watch”,
• “スポンサー” means “sponsor”
• “提供でお送りします” means “is broadcast with the support” or “is provided by”.

Therefore, the complete phrase means “This program is broadcast with the support of the sponsor you are watching”.

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Other similar expressions

Besides indicating that the program is sponsored, the phrase “この番組はご覧のスポンサーの提供でお送りします” can also be used to highlight the specific sponsors of the program, usually in commercial advertisements or sponsor insertions during the program.

This can be done through a specific mention of the name of the sponsoring company or brand in the phrase, such as, for example: This program is broadcast with the support of company XYZ. See the phrase below:

この番組は XYZ株式会社の提供でお送りします
Kono bangumi wa XYZ kabushikigaisha no teikyō de ookuri shimasu

Furthermore, this phrase can also be used to highlight other forms of support, such as, for example: This program is broadcast with the support of the local tourism association. See the phrase in Japanese below:

この番組は地元の観光協会の提供でお送りします
Kono bangumi wa jimoto no kankō kyōkai no teikyō de ookuri shimasu

It is important to emphasize that this phrase is a common way to show the transparency of how the program is produced and who is supporting it, and is generally part of an ethics of showing who the sponsor is and how they are involved in the production of the program.