Of all scents and for all tastes, there are always those perfumes that draw attention wherever a person goes, in addition to the unforgettable scents that everyone knows. However, one thing is certain: there are always favorite perfumes that become the best sellers in the world. With fragrances that have a lot of history and come from various parts of the world, some imported brands stand out in this field. But one in particular stands out: Japanese perfumery.
To understand the success of Japanese perfumery, which often influences perfumes around the world, you need to understand its origins. Japan is one of the biggest powers in the cosmetics market in the world, and of course perfumes are included too. Japanese perfumes have their own technology, with some very specific characteristics. Generally, these are fragrances that carry a certain subtlety, with high staying power. Among the most common aromas are the smell of incense, flowers and more citric olfactory notes.
Among these olfactory notes, some are very specific. An example are the perfumes that carry Sakura, the country's famous cherry blossom. Another very characteristic is green tea, which brings with it a sweeter and more herbaceous smell. As mentioned earlier, Japanese incense is also very much in question. Incense notes are generally used to add depth to the perfume.
Among the best selling perfumes in Japan, some brands stand out. In fact, several began to take the world stage and became real brands, with a high volume of sales around the world. Among these, one of the most famous is Kenzo, created by Kenzo Takada, one of the most influential perfumers in the world. In fact, one of the most famous perfumes in the world belongs precisely to the brand, in this case, “Flower By Kenzo”. Other perfumes can also be included in this list, such as Comme des Garçons, Issey Miyake, among others.
Japan's influence on perfumery is so strong and stands out so much that brands from other countries, including western countries, began to be inspired by typical notes from the country. One of the great examples is the famous Bleu de Chanel, from the French brand that bears the same name. See the list of best selling Japanese perfumes!
Índice de Conteúdo
Flor Por Kenzo
One of the most famous women's perfumes in the world, Flower By Kenzo is one of the great successes of the Japanese brand. As a characteristic of the country's perfumery, it brings in its essence a floral aroma, as the name itself says. What stands out the most is that it was created based on the poppy, a flower that has no scent. The perfume was launched in 2000 and is well remembered because of the emblematic packaging, which carries a red flower on top. The success was such that the Japanese brand launched a series of variations, all bringing the same floral essence with it.
Shiseido Zen
Shiseido Zen was also launched in Japan in the 2000s and became a worldwide bestseller. What most calls attention is the perfume's inspiration in oriental philosophy. It unites floral, woody notes and also traces of bergamot. The fragrance was mainly inspired by “Zen Buddhism”, in order to bring the feeling of calm and serenity, which made it so famous in the country.
Issey Miyake L'Eau d'Issey
Issey Miyake is one of the most famous perfume brands in Japan. This specific perfume has become one of the “darlings” of contemporary perfumery worldwide. A lot because the olfactory notes are based on specific notes from the country, such as lotus flower, melon and lily. It is a sweet and sophisticated perfume, which can be used by both men and women.
The article is still halfway through, but we recommend also reading:
Comme des Garçons Play
Comme des Garçons Play is one of the best-selling releases from the Japanese brand Comme des Garçons. One of the features that most attracts the attention of oriental perfumery lovers is the packaging design, remembered by the famous heart design, which became a worldwide success. This line presents several variations of fragrances, being bolder than the ones mentioned above. Most bring more citric and spicy notes. From this same brand, another line captivated a lot of sales, in this case, “Incense”, which makes a direct allusion to oriental incense as the main reference.
Hanae Mori Butterfly
The Hanae Mori Butterfly was created by renowned Japanese fashion designer Hanae Mori. On the rise since 1996, it gained a strong reputation in Japan and the world for bringing femininity as a major characteristic. It is a smooth fragrance, harmonized with sweet notes.
The influence of Japanese perfumery in the rest of the world
The influence of Japanese perfumery on the rest of the world is evident. As previously mentioned, due to Japan being a world reference in the field of cosmetics, several extremely famous brands were inspired by characteristics of the country's perfumery. One of the biggest examples is the Bleu de Chanel.
Undoubtedly, Chanel emerges as one of the most famous brands when it comes to the best selling perfumes in the world. Bleu de Chanel is one of the most famous men's perfumes in the world. The striking aroma is one of the main features, being one of the main names of the French brand.
It was launched in 2010 and to this day it is one of the best selling men's perfumes on the market. Treated as a woody fragrance with citrus touches, it does not hide the presence of oriental notes in its aroma – very noticeable, for example, in the incense notes found in its composition – typical of Japan.
But Chanel wasn't the only Western brand to be inspired by Japan's bestsellers. Another very popular perfume on the market that brings something like this is Guerlain L'Instant, by Guerlain, also French. This perfume, in particular, has as its main reference the Japanese tea ceremony, with strong notes of tea in its composition.
It is a fact: Japanese perfumery is, without a doubt, one of the most influential in this scenario worldwide. This is due to the quality and attention to detail, in addition to the typical elements of Japan and the wisdom in combining aromas. Even though it often presents a more traditional root, innovation is always noticed, be it in Flower By Kenzo.
