Japan thinks a lot about the consumer and a great proof of that is in the milk cartons and other similar Japanese products. Starting with the format and with other details that shows the practicality of Japanese products.
In this article, we are going to talk a little about Japanese packaging, how they are practical and help the visually impaired and also a little about the innumerable variety of packaging that circulates around the country.
The Japanese seem to have no pity about spending on product packaging. They simply touch paper and plastics on the products. To make this article easier to read, let’s leave a summary below:
Incredible Japanese packaging
The first example of how Japan values consumers is in the packaging of cookies, chocolates and other industrialized products. Companies spend more plastics to store small quantities of a certain product instead of having just one package.
That is, you buy a cookie package and instead of seeing 20 cookies in one package, inside the package you find 5 small packages with 4 cookies inside each one. Allowing you to carry less food and preventing it from losing its original flavor by being fully open.
Some end up being irritated by this because they eat too much and need to open several packages instead of just one. Still it is very practical to be able to buy a packet of cookies without having to worry about it being exposed and ending up losing the crispness.
When a package does not divide its contents in several, at least it usually has a vacuum seal for you to close your package and prevent its contents from losing its original essence.
Even the chewing gum and candy are wrapped in a thick and hard paper that resembles a little aluminum, your goal is that after chewing the person put the gum inside that paper instead of throwing it directly into the trash.
Paper Packs - The incredible packaging of juice and MILK
The famous Paper Packs are paper packaging just like the milk and juice boxes we have in Brazil, but they have some exclusives that increase their practicality in 100% in addition to being easy to fold for recycling.
The Video of Japan Our daily below shows this practicality very well, what these packages look like and how to recycle them. I hope you like the video, and that it shows how practical Japanese packaging is:
The tetrapak and paperpak packages are usually easy to open and some even have an opening equal to bottles with a lid. There is no need to make holes or cut on both sides, it has an easy way to close and open.
These Japanese paper boxes are often used in juices, milk, yogurts, flavored milks and other dairy products. They are available even in small sizes and some offer the practical option of sticking a straw.
The small cut in the milk cartons
Japanese milk cartons have a small arc-shaped cut. Have you ever wondered what this little cut is for? This gap has a secret that shows how much Japanese people think of consumers.
This small bow is only for the visually impaired to distinguish pure milk from other drinks that use similar packaging. By using touch, the visually impaired can easily distinguish pure milk from other drinks, in addition to knowing the correct position to open the milk carton.
It is amazing how well the small number of disabled people in the country are treated. Who does not remember the traffic signs playing songs or the extensive tracks to guide the blind on the sidewalks?
Thus, the government, together with private sector manufacturers, designed this small arc-shaped opening on the opposite side. In addition to helping to identify, this opening prevents the visually impaired from spilling milk or using force to open the wrong side of the box.
It all started when Japan’s Ministry of Agriculture, Forestry and Fisheries conducted a survey, where they found that the visually impaired find it extremely difficult to differentiate milk from other drinks. I miss research like that in Brazil.
Japanese packaging customizations
Japanese packaging is not only practical, it also innovates in design and is lively and full of energy. While some companies are focused on spending less on packaging, the Japanese try to do something flashy.
Japanese packaging usually has mascots, colors and even anime characters. Others go even further and even put textures on their packaging or exotic formats that impress any consumer.
Some companies try to put packaging with motivational, cute and enigmatic phrases. Other companies invest in using recyclable or unique materials, while some invest in the minimalist concept.
Do you know any Japanese packaging that impressed you in design or format? What is your experience with practical packaging in Japan? Did you like the article? Don’t forget to share and leave your comments.