Origin of Sony - The gigantic success of the small Japanese

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Sony is one of the largest and most well-known electronics companies in the world. Founded in Japan, it grew from humble origins to a gigantic multinational. It goes far beyond just making electronic products, Sony is also involved in films, music, games, financial services and other ventures. In this article, we will see the origin of sony and some of its inventions.

Sony was founded after the end of World War II in 1946, with the name Tokyo Telecommunications Engineering Corp. by Masaru Ibuka and Akio Morita with an initial investment of less than 200,000 yen, just over $ 1,500. Her first product was an electric rice cooker in the late 1940s.

Its first products did not sell well, for example, 1950 launched the first Japanese tape recorder that did not achieve the expected yield. In August 1955 they launched the Sony TR-55, the first radio with transistors in Japan. But when this product started to be sold in the USA, the name SONY it was adopted because, among some reasons, Japanese products at that time did not have a good reputation.

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Origem da sony - o gigantesco sucesso da pequena japonesa

Sony's success

With the success of the TR-55, it began to invest its efforts to make these radios portable. It was then that in 1957 the Sony TR-63, a cheap radio that was pocket-sized, attracting consumers' attention.

These portable radios were a huge success, thus bringing international recognition of the company's brand. So much so that in 1960 the Sony Corporation of America, with its headquarters in New York. Many other products have been successful such as the portable direct view TV (TV8-301) and the Handycam, a portable video camera, among others, but nothing compares to the success of the Walkman.

Perhaps Sony's most influential product was the Walkman, launched in 1979. Although very discredited at the beginning, it was a sales success, becoming an international sensation, selling hundreds of millions of units worldwide, as the portable tape player changed the way people listened to music.

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Origem da sony - o gigantesco sucesso da pequena japonesa

In 1984 the Discman, the company's first portable CD player. But tapes and CDs soon lost space for digital music, yet the influence of both Walkman and Discman can be seen today in modern products.

Sony and its many arms

Not only does Sony live on electronic products, in 1988 the company bought CBS Record Group, the largest music label in the world and the following year bought the filmmaker Columbia Pictures Entertainment, along with rights to your film catalog, making the Sony Pictures Entertainment become an immediate force in the industry.

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Both Nintendo and Sega had been successful with the console since the 1980s. Seeing this growth from rivals, the Sony Computer Entertainment in 1993 to exploit this potential in the world market. In 1994 the console was introduced PlayStation in the Japanese market, thus contributing to more than 10% of the company's annual revenues.

Origem da sony - o gigantesco sucesso da pequena japonesa

Its line of Playstation consoles and notebooks has proven to be moneymakers for the company today. O Playstation 2, for example, today has the best-selling console title, with more than 150 million units sold worldwide. We don't even need to talk about the famous PS4.

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This was a brief summary of Sony's great story that we all know. Where it started regionally in Japan and became one of the largest companies in the world. I hope you enjoyed the article. Which Sony product do you have or have had at home? Who is there from the Walkman era? We appreciate comments and shares. We also recommend reading: