Fukubukuro (福袋) literally means lucky bag. A Japanese tradition where during the new year several stores sell mysterious bags containing different products inside.
The bags are sold at a good price, some may contain rare and valuable products, others have some useless products. Stores usually offer incentives to put on expensive or luxury products and raffle prizes or trips.
Where to find a Fukubukuro?
Fukubukuro are sold during the New Year anywhere, from candy stores, electronics and even clothes. In clothing stores, bags are usually arranged in sizes and sex.
In some cases, people line up to buy the Fukubukuro from a famous brand like Apple. The Japanese regard the purchase of these surprise bags as something fun and pleasurable. Some people get together to open the bags together and exchange items they don't want with others.
Fukubukuro prices vary widely, depending on the products. Most stores sell bags with prices between 5 and 15 thousand yen, but in some luxury stores they can reach 200,000 yen.
Utsubukuro - The evil bags
Many people are not satisfied with what they find inside Fukubukuro, when this happens it is called Utsubukuro. The word Utsubukuro (鬱袋) literally means bag of depression. Some stores cannot get rid of last year's stocks, and they take advantage of the bags to get rid of useless or unsold products.
Some stores are breaking the tradition of surprise and using transparent bags to tell people what they are taking home. Some are even showing the contents of the bag.
Finally, we will leave a video from the Aquipode channel, where he is opening a Fukubukuro from the beginning of 2015.