Is there Black Friday in Japan? Black Friday literally means black Friday and takes place on the last Friday of November after Thanksgiving in the USA, where discounts of up to 80% occur to clear out store inventories.
Brazil has already embraced this trend of clearing inventories with Black Fraud, even though it does not celebrate Thanksgiving. What we see are products for half the double.
Japan also does not celebrate this American holiday, despite celebrating Halloween. Few stores participate in the Black Friday event, such as Aeon, Toys R Us, and Gap.
It is worth remembering that in addition to Black Friday, on Monday there is Cyber Monday, a similar event focused on online stores. Large stores like Japanese Amazon and Rakuten participate in both events with daily discounts similar to those in Brazil.
Why is there no Black Friday in Japan?
The Japanese tend to have much more sales during the New Year holidays, due to the famous custom of buying lucky bags. They take advantage of these bags with random products to clear out old stock and still profit much more than during a Black Fraud.
Another reason already mentioned is the simple fact that Japanese do not celebrate Thanksgiving, even though they embrace other Western commercial holidays like Christmas and Halloween.
In Brazil itself, the holiday is recent, so I believe we will have something similar in Japan in the coming years. With time and the westernization of Japan, we believe that more stores will join Black Friday.
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