How to Shop at the Market in Japan

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Visiting a Japanese market is a unique experience, full of flavors and products that we often only find in Japan. To make the most of your visit, it is important to know some basic terms and understand how the purchasing process works, as well as having useful tips to explore the best stores and find the right products.

This article is a practical introduction for those who want to learn more about the world of Japanese supermarkets, with a list of useful vocabulary, shopping tips, and some recommendations for stores and products.

Essential Vocabulary for Supermarkets in Japan

Before entering a Japanese market, it is helpful to learn some words and phrases to facilitate your shopping. Here is a list of terms that you will frequently see:

Common Terms

• 野菜 (Yasai) – Vegetables
• 果物 (Kudamono) – Fruits
• 肉 (Niku) – Meat
• 魚 (Sakana) – Fish
• 米 (Kome) – Rice
• パン (Pan) – Bread
• 卵 (Tamago) – Eggs
• 牛乳 (Gyuunyuu) – Milk
• お菓子 (Okashi) – Sweets/Snacks
• 弁当 (Bento) – Lunch box

Useful Phrases

• これはいくらですか？ (Kore wa ikura desu ka?) – How much is this?
• 安い (Yasui) – Cheap
• 高い (Takai) – Expensive
• お会計お願いします (Okaikei onegaishimasu) – I would like to pay, please
• 袋いりません (Fukuro irimasen) – I don’t need a bag

How to Find and Choose Japanese Markets

The variety of markets in Japan is vast. From local supermarkets to large chains and specialty stores, each has its peculiarities.

Popular Supermarkets

1. AEON: One of the largest supermarket chains in Japan. Offers everything from fresh food to household items. It is an excellent choice for those looking for affordable prices and frequent promotions.
2. Seiyu: Part of Walmart, Seiyu is known for its variety and low prices. Many Seiyu supermarkets operate 24 hours, which is ideal for those with irregular schedules.
3. Life Supermarket: A well-distributed chain that offers a wide selection of fresh foods, including organic products.

Tips for Saving at Markets

• Check promotion times: Most supermarkets offer discounts on fresh food in the evening, especially on fish, sushi, and meats. Keep an eye on discount labels.
• Use market apps: Apps like LINE and PayPay sometimes offer discounts and cashback for purchases.
• Buy in bulk: Products like rice and snacks are often cheaper when bought in large quantities.
• Use local markets: Small local markets may have affordable prices for certain specific products. Always look for local producer markets to buy vegetables and fruits.

Procedures and Tips for Shopping

Shopping in Japan may seem challenging at first glance, but with some tips, the experience becomes smoother.

Purchase Process

1. Carts and Baskets: Upon entering, you will find shopping baskets or carts. Place your basket in the smaller cart that fits underneath, a common practice in Japanese supermarkets.
2. Etiquette in the Food Section: In the fish and meat areas, avoid touching products directly without packaging. Fruits are sold by unit or packaging, and prices can vary widely.
3. Payment: Many markets accept credit cards, but having cash is always a good idea. Use the self-checkout if you are in a hurry.

Etiquette and Culture

• Use of Bags: Plastic bags are charged, so bring your own eco-bag to save money and be more sustainable.
• Disposal of Packaging: Before leaving, dispose of any packaging and plastics you won’t take home using the available trash bins.

Convenience Stores and Recommended Products

The famous konbini (convenience stores) are another practical option. Chains like 7-Eleven, FamilyMart and Lawson offer a wide range of products, from ready meals to essential items. Many expatriates and tourists take advantage of the convenience of these stores, which are open 24 hours.

Products You Need to Try

1. Melon Pan: A sweet bread with a light melon flavor, perfect as a snack.
2. Onigiri: Stuffed rice balls, a tasty and affordable option.
3. Karaage: Japanese-style fried chicken, usually sold in the hot section of many supermarkets.

Specialty Stores

• Kaldi Coffee Farm: Ideal for those looking for international and imported ingredients.
• Don Quijote: A mix of supermarket and convenience store, famous for its low prices and varied products.

With these tips and vocabulary in mind, you will be ready to explore the world of Japanese markets and make the most of your shopping experience!

Videos

The video below from Velberan is quite recent and explanatory, showing details about the products and their prices.

The video below shows shopping inside the supermarket.

Another video that shows shopping inside a market, a bit older.