You know Hatsune Miku? A very different pop star that marked the music industry in Japan and around the world. How was this virtual girl able to create more than 150,000 songs and have millions of fans around the world? In this article, we will be unraveling its origin and success.
For those who are unaware, Hatsune Miku (初音ミク) is a Vocaloid. A voice package designed for a speech synthesizer program, used to create music using a computer program. It was created in 2007 by the Japanese company Crypton Future Media.
The Vocaloid program was launched in 2004, where you write the syllables and choose the tone of the voice, to create your music. It was supposed to be a simple voice program, but thanks to marketing, the program created a very popular phenomenon among young people and adults around the world.
Japan is famous for creating illustrations of stylized anime / manga characters. The same thing was done, they created illustrations to represent the voices used in the program. Hatsune Miku has become the most popular voice / character, becoming a prominent character, worthy of doing giant shows.
How did Hatsune Miku succeed?
It was on August 17, 2007, version 2 of the Vocaloid program was released in Japan. Hatsune Miku was released as the first voice of the future on the 31st! That's the meaning of her name, where Hatsu (初) means first, Huh (音) means sound, and Miku (未来) means future, although it is customary to write in katakana (ミク).
It was thanks to Japanese YouTube Nico Nico Douga that Miku became a sensation. In September 2007, a user named Otomania published a remix of Hatsune Miku swinging a leek while singing the song Ievan Polkka. It was because of this first song that Hatsune Miku became the sensation of the Web:
The original video gained over 3 million views as of August 2011. Not to mention, not to mention the more than 200 million views (or more) of the re-up and different versions of the music clip.
Soon other very popular songs were created using the singer. Songs like Melt, Po-pi-po and thousands of other remix and versions of songs already known. Soon there were other vocaloid voice packs illustrated by different characters, where it was possible to create songs with various voices and vocaloid characters.
In addition to the songs with synthesized and somewhat robotic voices, another thing that was responsible for Hatsune Miku's success were the dance videos with the character in both 2D and 3D. Soon, several 3D animation editing programs were created to create dance to accompany the songs.
The Japanese even created a version using Miku and other vocaloids of the music Paranaue:
Hatsune Miku's Impact on Japanese Culture
Hatsune Miku became popular in all branches involving music, videos, 3D animations and mainly memes. YouTubers started to crossover, a flood of videos were uploaded to the platform. The popularity of Vocaloid videos reached the Japanese mainstream, receiving press coverage and endorsed by several J-pop celebrities.
Its popularity was so great that in August 2009, a promotional concert sponsored by SEGA took place. A real show, with Miku being projected on glass screens, drove fans crazy. In addition, a famous rhythmic game was launched called Project Diva. That was just the beginning of a series of shows and games.
Hatsune Miku made his first holographic debut in the USA through the David Letterman show. Even games like No More Heroes 2 received Hatsune Miku songs on their soundtrack. Fans started creating Mods and Skins for other games and created numerous modifications to Hatsune Miku, bringing the singer to life.
Various action figures and singer-related products were created and spread around the world. In anime events there is always someone cosplaying Hatsune Miku or another famous vocaloid. Clothes, toys, towels and even jeans were created using Hatsune Miku's highlight.
Hatsune Miku facts
Who owns Hatsune Miku's voice? The name of the voice actress who makes the voices used in Hatsune Miku's vocaloid, is called Sakiko Fujita (咲子藤田) nicknamed Saki.
Hatsune Miku went to space! In 2009 Miku fans petitioned to convince JAXA to send the character's aluminum plates on a probe to Venus. The petition exceeded 10,000 signatures and won the support of a JAEA professor. On May 21, 2010 the first Venus probe was launched containing 3 Hatsune Miku plates.
The opening of the Black Rock Shooter OVA was sung by Hatsune MIku along with Supercell. The original artist of the character also created an unofficial manga with several short stories of the character. The manga's name is Hatsune Mix!
The first version of viral nyancat was made using on vocaloid using Hatsune's voice.
In 2012 a wave of people were reporting Hatsune Miku's videos for copyright on YouTube. A campaign was launched to combat this problem. Hatsune really became popular for creating covers, remixes and parodies of well-known songs, but that was not the reason for the complaints, they were just the envy of her success.
The universe created by MIku and the other vocaloid is really huge. There are a lot of new music every day, videos and 2d, 3d animations and even fan-games, doushinjis and others. I hope you enjoyed this short article, in case you want to go deeper, we will leave some articles related to Hatsune Miku below. We appreciate comments and shares: