Yahoo! JAPAN Corporation (ヤフージャパン) is a Japanese internet company, formed as a joint venture between the US internet company Yahoo! and the Japanese internet company SoftBank. Its headquarters are located in Akasaka, Minato, Tokyo.
Yahoo! JAPAN was founded on April 22, 1996. The company's profit is 92.174 million yen (FY 2010) and revenue is 292.423 million yen (FY 2010). The official website is https://www.yahoo.co.jp/.In 2009 the site had over 1.9 billion daily hits, in 2010 the search engine migrated to Google and in 2020 it became the most used in Japan.
Yahoo has practically all over the world and although it is standard it changes some things in relation to one country to another. Here in Brazil, for example, the logo is purple. But Yahoo! Japan is red in color since its release. But the page design was changed in 2013. In April 2016, it was announced that the Yahoo! JAPAN would always be SSL, always HTTPS, (secure version of data transfer) until the end of March 2017.
Índice de Conteúdo
How did Yahoo come about?
The Yahoo! was developed in the United States in 1994 by Jerry Yang and David Filo. They were college students at the Stanford institution. The goal when developing the platform was to catalog interesting internet sites, initially the plan was to be for own use. However, Yahoo! ended up gaining popularity among people outside the university.
Nowadays it's impossible to say that you don't know Yahoo! and in addition to being a site for research and information, it has internet products and services. In 2016, Yahoo! was purchased by Verizon Communications, becoming its subsidiary through Oath Inc.
Platform in Japan
At first Yahoo! Japan was developed only for computers, because at that time there was no easy access by mobile phone like today. But after 2010, they started to have the mobile version of the site with personalized services. In 2000, Yahoo Search Technology (YST) was introduced, an engine originally developed by Yahoo! United States.
In the year 2009, Yahoo! United States dropped YST and switched searches to Microsoft's Bing, but Yahoo! Japan preferred to continue using Google because it has a solid search engine in the Japanese environment. Also ad delivery systems are linked to search to this day. Yahoo also partnered with Twitter to provide real-time information for tweets. The “Custom Yahoo! Search” ended on March 31, 2019.
The main services offered by Yahoo! Japan are:
Yahoo Auctions: one of the biggest internet auctions in Japan.
Yahoo Shpping: shopping portal and store openings.
Yahoo Travel: travel product sales.
Yahoo Loco: service that collects information from maps and regional information, is called “Japan's largest geoservice”.
Yahoo Finance: data on Japanese stocks, taxes and real estate. You can register a specific company and a report of stock fluctuations will be created. Since August 2012, Japan's free service updates stock prices in real time.
Yahoo children: searches for websites for children.
Yahoo! Search: search / search.
Yahoo! Calendar: calendar for registration and activate date reminders.
Yahoo Mail: free courier service.
Yahoo! Chiebukuro: A knowledge community and knowledge search service where users share what they know on electronic bulletin boards.
Yahoo! Research: service where you can get a reward (T point) when the target monitor answers the questionnaire.
Yahoo! Bookstore: e-book sales site operated by Yahoo! JAPAN . It is different from Yahoo! books
GYAO!: Internet TV/Video Streaming Service operated by Yahoo! Japan in cooperation with GYAO Co., Ltd. The service is paid.
Yahoo! Mobage: geared towards games.
Yahoo! Automobile: provides data on some commercial vehicles, mainly passenger cars released after 1990. Reviews from registered users are also published. m 2013 has been integrated into "carview".
Yahoo! News: news in partnership with journalistic companies.
Yahoo! Premium: membership system that offers benefits such as the ability to use various paid services, such as listing Yahoo! And bid on specific categories (real estate, automobiles, etc.) and increase your Yahoo points acquisition rate by paying a flat fee.
Yahoo! Box: free online storage service up to 5 GB.
Yahoo! toto: sales site for sports promotion lottery (football/soccer lottery such as toto and toto BIG)
Yahoo! Browser: Browser app with many functions such as auto optimization function, voice reading function and QR code reading function. Only available for Android.
Yahoo! movie: provides information about the movie.
Yahoo! Kisekae: the user can change their browser from Yahoo!
LIVE basket: service for live distribution of national basketball games.
Yahoo! Job Catalog: provides company research information and employee word of mouth. Job Catalogue.
new updates
According to The Japan Times, the most recent update made to Yahoo! Japan has been shutting down comment sections in case of defamatory posts. The new function was launched on October 19, 2021. It makes use of artificial intelligence called the Z Holding Corp unit so that no user sends or receives comments of this type.
Early in the change, Yahoo Japan deleted posts it deemed defamatory and suspended posts from users who repeatedly violated the site's comment policy. Online defamation has been an increasingly discussed topic in Japan, following the possible impact that negative comments on the Princess Mako's wedding with common boyfriend Kei Komuro may have led to the development of complex post-traumatic stress disorder. The marriage suffered from criticism due to a financial scandal involving Komuro's mother.
