Nendoroids are small action figures (collectible dolls) popular in Japan. They are generally based on characters from anime, video games, or manga. In this article, we will talk all about these Chibi figures.
Nendoroids are part of those types of products that are either loved or hated; while there is a very large group that buys them frequently and even hopes for a new nendoroid announcement, others find them boring and dispensable in their collection.
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Table of Contents
What are Nendoroids?
These Japanese Action Figures usually have a big head, are articulated, customizable, and have a height of up to 10cm. They have generally been officially manufactured by Good Smile Company since 2006.
A single Action Figure can have more than 40 interchangeable pieces, many are handmade, and some have a limited number, making them perfect pieces for collection and product appreciation.
The Nendoroid brand encompasses a variety of different products such as characters from anime, games, manga, movies, vocaloid, people, and other successful characters. There are dozens of brands that try to imitate the original Nendoroids.
Similar products include “chibi-arts” from Bandai, and “Works Works Collection Nintendo” from Toys Works (now Chara-ani). Not to mention the hundreds of similar products of Chinese origin.
One of their main advantages is their low price compared to “figma,” their well-detailed quality, and their size that helps save space.

What does Nendoroid mean?
The name “nendoroido” [ねんどろいど] was defined by the manufacturer, but we can identify the word “doroido” [ドロイド] which derives from the English “droid” and means something like robot or android.
Its beginning “nen” derives from the Japanese word “nendo” [粘土] which means clay, due to the similarity in how the dolls are molded. The ideogram “nen” [念] also expresses desire, something that everyone feels when seeing these Action Figures.
The name came about due to the sculptors of the project, who were nicknamed “Nendorones,” a compound word that means “monsters that lay Action Figure eggs.”
In Japanese, its name can be abbreviated to “nendoro” [ねんどろ].

The Origin and History of Nendoroids
The company responsible, Good Smile Company, was originally a talent agency, but as that business did not work out well, the company made Action Figures with the help of Max Factory.
It all started with a mysterious group that released a Chibi Action Figure of a character called “Neko Ark” from the game “Tsukihime” at the Wonder Festival in 2006.
The company stands out for its polish, molding, and variety of accessories to add and modify. More than 100 types of items were created by July 2010 and more than 1000 types of items by 2019.
The Nendoroid series has already surpassed 1 million, and the Nendoroid Petit series has more than 3 million. A large part of the action figures made can move their limbs and change accessories, as well as swap their facial expressions.
Some of the accessories can be equipped with the figma, released by Max Factory, an affiliated company, and the cooperation between the two is informal.

Types of Nendoroids
The common nendoroids are 10cm tall, most of which have customizable arms and legs and articulated necks. They cost on average about 3000 to 5000 yen in Japan. Below we will see different types of nendoroids:
- Nendoroid Petite – These are smaller figures about 6.5cm tall;
- Nendoroid More – These are alternative sets with extra pieces and clip and suction supports;
- Nendoroid Plus – Different forms of nendoroid beyond figures, such as plushies, keychains, etc.;
- Nendoroid co-de – These are figures that allow you to remove their parts like hair and clothing;

Alternatives to Nendoroids
Of course, other companies will not let Good Smile take advantage of this idea. Several other companies make figures in the chibi style at 10cm or smaller to compete with nendoroids.
Be careful not to buy a low-quality figure from another company. There is a huge difference in quality between figures from the Good Smile brand and other generic ones from China.
Funko POP – More big-headed than Chibi
Another alternative to Nendoroids is Funko POP which have a rounded big head resembling a tube television. There are hundreds of Funko POP characters from different series and animes, and they can be easily purchased in Brazil.
Funko is an American company that produces licensed collectible items from pop culture. Funko is renowned for manufacturing licensed vinyl figures and bobbleheads, as well as licensed electronic items and plushies.

Perhaps it is an alternative to buy a Funko POP instead of an original Nendoroid. Its price can also be high, ranging from 40 to 200 reais. I find some cute, while others are horrifying.
To finish, enjoy a video that features an interview with an employee of Good Smile Company and shows how they are made (the video refers to the manufacturing of Black Rock Shooter).
List of Released Nendoroids
See below the first 100 Nendoroids released, which today are probably the most valuable and the most expensive due to their rarity. I hope you enjoyed the article; if you did, share it and leave your comments.
| 0 | Neko Arc: Convert! Grumbling Face Edition | Neco-Arc | 2006-02 |
| 1 | Neko Arc: Convert! Mysterious Jet Flight Edition | Neco-Arc | 2007-10 |
| 2 | Lazy Saber: Limited ver. | Fate/stay night | 2006-07 |
| 3 | Lazy Saber | Fate/stay night | 2007-11 |
| 4 | Mesousa | Pani Poni Dash! | 2006-12 |
| 5 | Yasagure Rin | Fate/stay night | 2008-01 |
| 6 | Ouka-chan: Air Battle Equipment ver. | Ouka-chan | 2007-05 |
| 7 | Kuwagata Tsumami & Joshi-chan | Kuwagata Tsumami | 2007-04 |
| 8 | Ouka-chan: Assault Equipment ver. | Ouka-chan | 2007-06 |
| 9 | Haruhi Suzumiya | Haruhi Suzumiya (series) | 2008-08 |
| 10 | Yuki Nagato | Haruhi Suzumiya (series) | 2008-02 |
| 11 | Ryuk | Death Note | 2008-04 |
| 12 | Light Yagami | Death Note | 2008-04 |
| 13 | Hetare Saber Alter | Fate/stay night | 2007-11 |
| 14 | Suzumiya Haruhi no Yuuutsu Bunny Girl Set | Haruhi Suzumiya (series) | 2007-11 |
| 15 | Tachikoma | Ghost in The Shell | 2011-08 |
| 16 | Mikuru Asahina | Haruhi Suzumiya (series) | 2007-09 |
| 17 | L | Death Note | 2008-04 |
| 18 | Misa Amane | Death Note | 2007-09 |
| 19 | Lazy Sakura | Fate/hollow ataraxia | 2007-10 |
| 20 | Binchou-tan | Binchou-tan | 2007-11 |
| 21 | Bicycling Rider | Fate/hollow ataraxia | 2007-11 |
| 22 | Tachikomans: Yellow Ver. | Ghost in The Shell | 2011-08 |
| 23 | Tachikomans: Silver Ver. | Ghost in The Shell | 2011-08 |
| 24 | Nao | Mabinogi | 2007-12 |
| 25 | Kotona Elegance | Zoids Genesis | 2007-12 |
| 26 | Rei Mii | Zoids Genesis | 2008-02 |
| 27 | Izumi Konata: Comptiq Ver. | Lucky Star | 2008-04 |
| 28 | Hiiragi Kagami: Comptiq Ver. | Lucky Star | 2008-04 |
| 29 | Al Azif | Zanmataisei Demonbane | 2008-02 |
| 30 | Light Yagami: Santa Ver. | Death Note | 2007-12 |
| 31 | L: Reindeer Ver. | Death Note | 2007-12 |
| 32 | Tsuruya-san | Haruhi Suzumiya (series) | 2008-04 |
| 33 | Hatsune Miku | Hatsune Miku | 2010-10 |
| 34 | Lucky Star: Fate Cosplay Set | Lucky Star | 2008-02 |
| 35 | Joy Max | Joy Max | 2008-02 |
| 36 | Melissa Seraphy | Wagamama Capriccio | 2008-07 |
| 37 | Pastel Ink | Moetan | 2008-08 |
| 38 | Ryofuko: OVA Ver. | Yawaraka Sangokushi Tsukisase!! Ryofuko-chan | 2007-08 |
| 39 | Kagamine Rin | Kagamine Rin | 2013-07 |
| 40 | Kagamine Len | Kagamine Len | 2013-07 |
| 41 | Melissa Seraphy: Devil Ver. | Chu x Chu Idol | 2008-08 |
| 42 | Miku Hatsune: Hachune Face Ver. | Hatsune Miku | 2013-01 |
| 43 | Gatchapin Mk. 1 | Kagaku Ninja-tai Gatchaman | 2008-08 |
| 44 | Ryoko Asakura and Extra Parts Set | Haruhi Suzumiya (series) | 2008-09 |
| 45 | Neuro Nougami | Nougami Neuro | 2008-11 |
| 46 | Yako Katsuragi | Nougami Neuro | 2008-11 |
| 47 | Shana: Burning Hair and Eyes ver. | Shakugan no Shana | 2008-11 |
| 48 | Sakura Nankyoku | Penguin Musume | 2008-12 |
| 49 | Exelica | Triggerheart Exelica | 2009-03 |
| 50 | Saber Lion | Fate/stay night | 2012-11 |
| 51 | Yui | Koharubiyori | 2008-12 |
| 52 | Kyouka Midarezaki | Kyouran Kazoku Nikki | 2009-01 |
| 53 | Yoko | Tengen Toppa Gurren Lagann | 2009-02 |
| 54 | Tsukasa Hiiragi: Normal ver. | Lucky Star | 2009-03 |
| 55 | Miyuki Takara: Normal ver. | Lucky Star | 2009-03 |
| 56 | Pixel Maritan: Mission Complete! Battle Preparations ver. | Magical Marine Pixel Maritan | 2009-03 |
| 57 | Yoshika Miyafuji | Strike Witches | 2009-03 |
| 58 | Kaito | Kaito | 2013-07 |
| 59 | Nozomu Itoshiki | Sayonara, Zetsubou-Sensei | 2009-03 |
| 60 | Rin Kokonoe | Kodomo no Jikan | 2009-04 |
| 61 | Louise | Zero no Tsukaima | 2012-05 |
| 62 | MikkuMiku Kagami | Lucky Star | 2009-05 |
| 63 | Kureha | Shining Wind | 2009-05 |
| 64 | Nagi | Kannagi | 2009-05 |
| 65 | Imoko Shishido Maidroid ver. | Sora wo Kakeru Shoujo | 2009-06 |
| 66 | Priecia | Prisim Ark | 2009-07 |
| 67 | Professor Leonardo | Himitsukessha Taka no Tsume | 2009-08 |
| 68 | Sebastian Michaelis | Kuroshitsuji | 2010-09 |
| 69 | Zange | Kannagi | 2009-07 |
| 70 | On-chan | On-chan | 2011-07 |
| 71 | Usakottsu | Tentai Senshi Sunred | 2009-09 |
| 72 | Otome Asakura | Da Capo (series) | 2009-06 |
| 73 | Nao: Staccato ver. | Mabinogi | 2009-11 |
| 74 | Reimu Hakurei | Touhou Project | 2011-06 |
| 75 | Hatsune Miku Racing Queen ver. | Hatsune Miku | 2009-10 |
| 76 | Riannon | Tears To Tiara | 2009-10 |
| 77 | Saber Lily | Fate/stay night | 2012-10 |
| 78 | Raspberyl | Disgaea | 2009-10 |
| 79 | Arawn | Tears To Tiara | 2009-10 |
| 80 | Yume Asakura | Da Capo (series) | 2009-11 |
| 81 | Drossel | Fireball | 2009-12 |
| 82 | Mio Akiyama | K-On! | 2010-09 |
| 83 | Churuya-san | Haruhi Suzumiya (series) | 2009-12 |
| 84 | Shiki Ryougi | Kara no Kyoukai | 2009-11 |
| 85 | Kuro Kagami | Kodomo no Jikan | 2009-12 |
| 86 | Yui Hirasawa | K-On! | 2010-09 |
| 87 | Canaan | Canaan | 2009-12 |
| 88 | Chiaki Minami | Minami-ke | 2013-06 |
| 89 | Theia | Lucent Heart | 2009-12 |
| 90 | Alphard | Canaan | 2010-01 |
| 91 | Ein | Phantom: Requiem for the Phantom | 2010-01 |
| 92 | Marisa Kirisame | Touhou Project | 2011-06 |
| 93 | Megurine Luka | Megurine Luka | 2013-07 |
| 94 | Ritsu Tainaka | K-On! | 2011-10 |
| 95 | Nanoha Takamachi: The MOVIE 1st Ver. | Magical Girl Lyrical Nanoha | 2010-02 |
| 96 | Jiei-tan | Magical Marine Pixel Maritan | 2010-03 |
| 97 | Snow Miku | Hatsune Miku | 2010-02 |
| 98 | Mimi Usa | Kodomo no Jikan | 2010-03 |
| 99 | Fate Testarossa: The MOVIE 1st Ver. | Magical Girl Lyrical Nanoha | 2010-03 |
| 100 | Mickey Mouse | Disney | 2018-09 |


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