Nendoroids are small action figures (collectible dolls) popular in Japan. They are generally based on characters from anime, video games, or manga. In this article, we will talk all about these Chibi figures.

Nendoroids are part of those types of products that are either loved or hated; while there is a very large group that buys them frequently and even hopes for a new nendoroid announcement, others find them boring and dispensable in their collection.

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What are Nendoroids?

These Japanese Action Figures usually have a big head, are articulated, customizable, and have a height of up to 10cm. They have generally been officially manufactured by Good Smile Company since 2006.

A single Action Figure can have more than 40 interchangeable pieces, many are handmade, and some have a limited number, making them perfect pieces for collection and product appreciation.

The Nendoroid brand encompasses a variety of different products such as characters from anime, games, manga, movies, vocaloid, people, and other successful characters. There are dozens of brands that try to imitate the original Nendoroids.

Similar products include “chibi-arts” from Bandai, and “Works Works Collection Nintendo” from Toys Works (now Chara-ani). Not to mention the hundreds of similar products of Chinese origin.

One of their main advantages is their low price compared to “figma,” their well-detailed quality, and their size that helps save space.

Kirito Nendoroid Figure

What does Nendoroid mean?

The name “nendoroido” [ねんどろいど] was defined by the manufacturer, but we can identify the word “doroido” [ドロイド] which derives from the English “droid” and means something like robot or android.

Its beginning “nen” derives from the Japanese word “nendo” [粘土] which means clay, due to the similarity in how the dolls are molded. The ideogram “nen” [念] also expresses desire, something that everyone feels when seeing these Action Figures.

The name came about due to the sculptors of the project, who were nicknamed “Nendorones,” a compound word that means “monsters that lay Action Figure eggs.”

In Japanese, its name can be abbreviated to “nendoro” [ねんどろ].

Nendoroid – Learn about Chibi type figures

The Origin and History of Nendoroids

The company responsible, Good Smile Company, was originally a talent agency, but as that business did not work out well, the company made Action Figures with the help of Max Factory.

It all started with a mysterious group that released a Chibi Action Figure of a character called “Neko Ark” from the game “Tsukihime” at the Wonder Festival in 2006.

The company stands out for its polish, molding, and variety of accessories to add and modify. More than 100 types of items were created by July 2010 and more than 1000 types of items by 2019.

The Nendoroid series has already surpassed 1 million, and the Nendoroid Petit series has more than 3 million. A large part of the action figures made can move their limbs and change accessories, as well as swap their facial expressions.

Some of the accessories can be equipped with the figma, released by Max Factory, an affiliated company, and the cooperation between the two is informal.

Nendoroid - Learn about Chibi type figures

Types of Nendoroids

The common nendoroids are 10cm tall, most of which have customizable arms and legs and articulated necks. They cost on average about 3000 to 5000 yen in Japan. Below we will see different types of nendoroids:

  • Nendoroid Petite – These are smaller figures about 6.5cm tall;
  • Nendoroid More – These are alternative sets with extra pieces and clip and suction supports;
  • Nendoroid Plus – Different forms of nendoroid beyond figures, such as plushies, keychains, etc.;
  • Nendoroid co-de – These are figures that allow you to remove their parts like hair and clothing;
Nendoroid - Learn about Chibi type figures

Alternatives to Nendoroids

Of course, other companies will not let Good Smile take advantage of this idea. Several other companies make figures in the chibi style at 10cm or smaller to compete with nendoroids.

Be careful not to buy a low-quality figure from another company. There is a huge difference in quality between figures from the Good Smile brand and other generic ones from China.

Funko POP – More big-headed than Chibi

Another alternative to Nendoroids is Funko POP which have a rounded big head resembling a tube television. There are hundreds of Funko POP characters from different series and animes, and they can be easily purchased in Brazil.

Funko is an American company that produces licensed collectible items from pop culture. Funko is renowned for manufacturing licensed vinyl figures and bobbleheads, as well as licensed electronic items and plushies.

Nendoroid - Learn about Chibi type figures
The Funko is behind as something obscure.

Perhaps it is an alternative to buy a Funko POP instead of an original Nendoroid. Its price can also be high, ranging from 40 to 200 reais. I find some cute, while others are horrifying.

To finish, enjoy a video that features an interview with an employee of Good Smile Company and shows how they are made (the video refers to the manufacturing of Black Rock Shooter).

List of Released Nendoroids

See below the first 100 Nendoroids released, which today are probably the most valuable and the most expensive due to their rarity. I hope you enjoyed the article; if you did, share it and leave your comments.

0Neko Arc: Convert! Grumbling Face EditionNeco-Arc2006-02
1Neko Arc: Convert! Mysterious Jet Flight EditionNeco-Arc2007-10
2Lazy Saber: Limited ver.Fate/stay night2006-07
3Lazy SaberFate/stay night2007-11
4MesousaPani Poni Dash!2006-12
5Yasagure RinFate/stay night2008-01
6Ouka-chan: Air Battle Equipment ver.Ouka-chan2007-05
7Kuwagata Tsumami & Joshi-chanKuwagata Tsumami2007-04
8Ouka-chan: Assault Equipment ver.Ouka-chan2007-06
9Haruhi SuzumiyaHaruhi Suzumiya (series)2008-08
10Yuki NagatoHaruhi Suzumiya (series)2008-02
11RyukDeath Note2008-04
12Light YagamiDeath Note2008-04
13Hetare Saber AlterFate/stay night2007-11
14Suzumiya Haruhi no Yuuutsu Bunny Girl SetHaruhi Suzumiya (series)2007-11
15TachikomaGhost in The Shell2011-08
16Mikuru AsahinaHaruhi Suzumiya (series)2007-09
17LDeath Note2008-04
18Misa AmaneDeath Note2007-09
19Lazy SakuraFate/hollow ataraxia2007-10
20Binchou-tanBinchou-tan2007-11
21Bicycling RiderFate/hollow ataraxia2007-11
22Tachikomans: Yellow Ver.Ghost in The Shell2011-08
23Tachikomans: Silver Ver.Ghost in The Shell2011-08
24NaoMabinogi2007-12
25Kotona EleganceZoids Genesis2007-12
26Rei MiiZoids Genesis2008-02
27Izumi Konata: Comptiq Ver.Lucky Star2008-04
28Hiiragi Kagami: Comptiq Ver.Lucky Star2008-04
29Al AzifZanmataisei Demonbane2008-02
30Light Yagami: Santa Ver.Death Note2007-12
31L: Reindeer Ver.Death Note2007-12
32Tsuruya-sanHaruhi Suzumiya (series)2008-04
33Hatsune MikuHatsune Miku2010-10
34Lucky Star: Fate Cosplay SetLucky Star2008-02
35Joy MaxJoy Max2008-02
36Melissa SeraphyWagamama Capriccio2008-07
37Pastel InkMoetan2008-08
38Ryofuko: OVA Ver.Yawaraka Sangokushi Tsukisase!! Ryofuko-chan2007-08
39Kagamine RinKagamine Rin2013-07
40Kagamine LenKagamine Len2013-07
41Melissa Seraphy: Devil Ver.Chu x Chu Idol2008-08
42Miku Hatsune: Hachune Face Ver.Hatsune Miku2013-01
43Gatchapin Mk. 1Kagaku Ninja-tai Gatchaman2008-08
44Ryoko Asakura and Extra Parts SetHaruhi Suzumiya (series)2008-09
45Neuro NougamiNougami Neuro2008-11
46Yako KatsuragiNougami Neuro2008-11
47Shana: Burning Hair and Eyes ver.Shakugan no Shana2008-11
48Sakura NankyokuPenguin Musume2008-12
49ExelicaTriggerheart Exelica2009-03
50Saber LionFate/stay night2012-11
51YuiKoharubiyori2008-12
52Kyouka MidarezakiKyouran Kazoku Nikki2009-01
53YokoTengen Toppa Gurren Lagann2009-02
54Tsukasa Hiiragi: Normal ver.Lucky Star2009-03
55Miyuki Takara: Normal ver.Lucky Star2009-03
56Pixel Maritan: Mission Complete! Battle Preparations ver.Magical Marine Pixel Maritan2009-03
57Yoshika MiyafujiStrike Witches2009-03
58KaitoKaito2013-07
59Nozomu ItoshikiSayonara, Zetsubou-Sensei2009-03
60Rin KokonoeKodomo no Jikan2009-04
61LouiseZero no Tsukaima2012-05
62MikkuMiku KagamiLucky Star2009-05
63KurehaShining Wind2009-05
64NagiKannagi2009-05
65Imoko Shishido Maidroid ver.Sora wo Kakeru Shoujo2009-06
66PrieciaPrisim Ark2009-07
67Professor LeonardoHimitsukessha Taka no Tsume2009-08
68Sebastian MichaelisKuroshitsuji2010-09
69ZangeKannagi2009-07
70On-chanOn-chan2011-07
71UsakottsuTentai Senshi Sunred2009-09
72Otome AsakuraDa Capo (series)2009-06
73Nao: Staccato ver.Mabinogi2009-11
74Reimu HakureiTouhou Project2011-06
75Hatsune Miku Racing Queen ver.Hatsune Miku2009-10
76RiannonTears To Tiara2009-10
77Saber LilyFate/stay night2012-10
78RaspberylDisgaea2009-10
79ArawnTears To Tiara2009-10
80Yume AsakuraDa Capo (series)2009-11
81DrosselFireball2009-12
82Mio AkiyamaK-On!2010-09
83Churuya-sanHaruhi Suzumiya (series)2009-12
84Shiki RyougiKara no Kyoukai2009-11
85Kuro KagamiKodomo no Jikan2009-12
86Yui HirasawaK-On!2010-09
87CanaanCanaan2009-12
88Chiaki MinamiMinami-ke2013-06
89TheiaLucent Heart2009-12
90AlphardCanaan2010-01
91EinPhantom: Requiem for the Phantom2010-01
92Marisa KirisameTouhou Project2011-06
93Megurine LukaMegurine Luka2013-07
94Ritsu TainakaK-On!2011-10
95Nanoha Takamachi: The MOVIE 1st Ver.Magical Girl Lyrical Nanoha2010-02
96Jiei-tanMagical Marine Pixel Maritan2010-03
97Snow MikuHatsune Miku2010-02
98Mimi UsaKodomo no Jikan2010-03
99Fate Testarossa: The MOVIE 1st Ver.Magical Girl Lyrical Nanoha2010-03
100Mickey MouseDisney2018-09
Kevin Henrique

Kevin Henrique

Asian culture expert with over 10 years of experience, focusing on Japan, Korea, anime, and gaming. A self-taught writer and traveler dedicated to teaching Japanese, sharing travel tips, and exploring deep, fascinating trivia.

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