Straight, soft, and shiny hair is the dream of most women, isn’t it? Well, know that in the East, one of the most revolutionary hair straightening techniques was developed, and its name is Japanese straightening. This technique, which actually originated in Turkey, has traveled the world and has been a topic of conversation among women in Brazilian lands.

Although it is known as the most expensive straightening technique available on the market, Japanese straightening really delivers results, making women extremely satisfied.

By mixing a chemical treatment with a heat-based conditioning process, Japanese straightening eliminates the need for blow dryers or flat irons. But all these positive results are only possible thanks to the waiting time of about 5 hours that a woman has to endure to complete a Japanese straightening.

Have you heard of scab hair? Well, it is nothing more than that strand that stands out from the rest of the hair, usually appearing after some chemical procedure that left residues. Since the Japanese straightening technique can deeply straighten the hair, perhaps this is the best way to solve this problem. But remember to always seek the evaluation of a professional, as the straightening is done with chemical products, and your hair needs to be fortified for that.

Have you ever wondered why Japanese women do not shave their pubic hair? Click below to also read our article: Why Japanese women usually do not shave.

Burikko – Japanese Women with Excessive Cuteness

How is this technique performed?

The professional responsible for the procedure will apply a specific product, waiting for about 5 minutes before rinsing it out. Some professionals repeat this procedure about 2 or 3 times until the hair is in the right condition.

Then a bit of keratin is applied, and the hair receives a blowout, followed by a flat iron, which can be rinsed again for the application of a neutralizer. The step-by-step process varies greatly from professional to professional, so you should look for references when getting Japanese straightening.

Burikko – Japanese Women with Excessive Cuteness

How much does it cost, and what care should I take with this technique?

Since Japanese straightening is a long-lasting technique, lasting at least 6 months (depending on the care you take and hair growth), its price can vary between R$ 3,000.00 and R$ 6,000.00.

The first thing to do after Japanese straightening is to use some type of product that contains keratin and collagen in its composition. For approximately 72 hours, you should avoid washing your hair, scrunching it, or tying it up with any type of accessory. Putting it behind your ear is also not recommended, as otherwise, it may acquire marks.

The practice of physical exercise should also be avoided, as excessive sweat can ruin the results of the straightening. Always follow the guidance of your trusted hairstylist, as they will know the right way to maintain the straightening for a longer time. If you find this procedure for a price much lower than what is shown here, be wary of the methods and techniques used by the professional, and look for good references.


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