For years, adult entertainment companies maintained a discreet profile, betting on strategic silence and distance from public debates. The logic was simple: the less exposure, the less risk. But this model began to crumble when tougher legislation, public scrutiny, and advances in digital security started to demand an active, not reactive, stance. The sector realized that invisibility ceased to be protection and became passive.
In this scenario of forced transition, two movements stand out: the realization of ABIPEA CONNECT 2025, an event that brings together companies from the adult market, lawyers, data protection specialists, and human rights advocates; and the decision by Skokka to publicly disclose its service ratings on Reclame Aqui, a platform where reputation is built in plain sight and there is no way to edit the discomfort.
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Regulatory pressure that no longer accepts improvisation
The approval of the Digital ECA Law (n.º 15.211/2025) marks a clear break from the era of loose self-regulation. Updating the Statute of Children and Adolescents for digital environments, the law imposes objective responsibilities on platforms, social networks, and online services that profit from traffic. The text gained strength after cases of undue monetization involving adolescents in adult spaces, forcing the market to move from rhetoric to protocol.
For the adult advertising segment, historically averse to the spotlight and accustomed to navigating murky legal boundaries, ABIPEA CONNECT represents a turning point. More than a congress of good intentions, the meeting functions as a practical workshop: how to implement robust age verification, structure effective reporting channels, train moderation teams, and integrate technological prevention tools without paralyzing operations.
The conference takes the topic out of the abstract realm and places it on the decision-making table. It is no longer about discussing “if” action is needed, but “how” to do it without waiting for the next scandal or fine.
Skokka chooses public showcase over smoke screen
Among the companies that accepted this challenge is Skokka Brasil, an adult advertising platform present in almost thirty countries and with over ten years of operation in the national market. By sponsoring ABIPEA CONNECT 2025, the brand takes a leading role in the debate on ethical standards and security tools, presenting technologies and internal routines it has been applying to tighten controls and align practices with legal requirements.
But the commitment does not end with stage rhetoric. It also appears in a territory rarely frequented by companies in the sector: Reclame Aqui. Throughout 2025, Skokka recorded an average rating of 9.2, a response rate of 100%, and a resolution rate exceeding 90%. The performance resulted in the achievement of the RA 1000 Seal, a certification that recognizes consistency in service quality, and earned a nomination for the Reclame Aqui Award in the Adult Content category.
In a segment that often opts for a low profile and evasive responses, displaying these numbers in a public reputation space is a political gesture: it signals that the company treats its relationship with users as a strategic asset, not as an operational cost to be minimized.
Service stops being a generic call center and becomes a thermometer of operation
Maintaining this type of metric requires structure. Instead of outsourcing service to robotic scripts, Skokka assembled a specialized Customer Care team, trained to handle sensitive situations that go beyond standard technical complaints. There are flows designed for each type of demand, internal quality indicators, and direct integration between feedback from Reclame Aqui and adjustments in the company’s processes.
Each ticket stops being treated as noise and starts to function as a signal: where there is a technical bottleneck, where clarity in communication is lacking, where there is a risk of fraud or embarrassment. In a market where complaints can involve fear, vulnerability, or non-consensual exposure, responding with agility and respect is as relevant as investing in servers or encryption.
This approach gains even more weight when connected to social responsibility. Skokka Brasil has maintained for years a partnership with the NGO Fala Mulher, an organization that provides legal, psychological, and assistance support to women in situations of violence and individuals exposed to risky contexts. The NGO operates confidential shelters, defense centers, community spaces, and an SOS channel for emergencies. More than symbolic sponsorship, the company financially contributes to maintaining infrastructure that interrupts real cycles of aggression.
This alliance gained creative developments in 2025 with the “Solidarity Vote” campaign: each vote received in the Reclame Aqui Award was converted into a donation to three entities working in defense of rights and reduction of vulnerabilities — including Fala Mulher and organizations focused on the LGBTQIAP+ population and sex workers. The public’s digital participation generates concrete impact outside the virtual environment.
Technology that detects risk before it becomes a headline
On the technical front, security stops being mere rhetoric and gains tools. Skokka adopted the Thorn Safer technology, developed by the non-profit organization Thorn to combat online child sexual exploitation. Based on artificial intelligence and global databases of previously identified content, the system automatically detects and blocks materials that may involve abuse or exposure of minors.
This layer of protection is added to age verification processes, document analysis, manual photo review, and ongoing moderation. Instead of security being treated as a bureaucratic obligation fulfilled on autopilot, the model places the protection of the vulnerable at the core of the business — which implies strict internal policies, continuous team updates, and accessible channels for reporting and guidance.
The complete board: when scattered pieces form a strategy
When observing the whole — ABIPEA CONNECT conference, Digital ECA Law, public metrics on Reclame Aqui, partnership with Fala Mulher, Solidarity Vote campaign, implementation of Thorn Safer — a clearer image emerges of what digital responsibility means in the contemporary adult market.
The sector remains laden with contradictions and tensions, but it is beginning to operate with a common vocabulary to that of regulators and civil organizations: verifiable security standards, transparency in user relations, effective damage prevention mechanisms, and investment in protection networks that transcend digital boundaries.
When service, technology, and social impact cease to be isolated actions and start functioning as an integrated system, responsibility leaves the realm of institutional promise and manifests in operational routine — from the moderation algorithm to the last message sent by the support team. The adult market did not become a model of virtue overnight, but it has begun to understand that operating in 2025 requires more than hiding behind offshore servers and terms of use in fine print.
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