Brands and companies parodied in anime

If you watch a lot of anime, you must have noticed several fake brand names of famous products and companies all the time. This is a clever way that animation studios have found to maintain realism and avoid court situations or other legal issues for using brand names. Most of the time they change just one letter like Zega (Sega), Zamazon (Amazon), Mindows 95 (Windows 95) and thousands of others. In this article, we are going to talk a little about these wrong names of companies and parodied brands present in anime.

Honestly, I think it's kind of absurd, since even changing the name, these brands appearing serve as publicity. Sometimes advertising is stronger with the wrong name because it catches our attention. Sometimes these parodied brands end up appearing aggressively, making me question if they really do this to avoid copyright, I have no doubt that some studios receive funds from these companies.

Understanding the use of parodied brands in anime

Some anime series like Code Geass shamelessly use the Pizza Hut brand to advertise. It's not hard to imagine that when a brand stands out even though it's spelled wrong, it's not indirect advertising. Why don't they create their own brands? Some say it's exactly to make the anime as realistic as possible, to make viewers feel intimate with the characters, perhaps because they frequent or use the same brand as him.

Anime has this power to captivate people. I myself felt amazed to be present in a park that appeared in Oreimo. Ever see what happened to Washinomiya Shrine after Luck Star aired? Many don't want to visit Japan for anime? So we can imagine that both studios and brands take advantage of this method of creating parodied brands.

Using existing and parodied brands is easier and more practical than creating a brand from scratch. Drawing something takes time and it needs imagination, so much so that some charge absurd amounts to create a brand logo. Or maybe the animator or someone on the production team is a fan of a brand and has discreetly placed it in the anime.

It's not just anime, but any kind of video or image entertainment needs to have permission to use trademarks. Several American studios have their own departments to search and request authorization for these companies, some anime studios have small staff and prefer to parody than spend time asking for authorization.

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List of brands and companies parodied in anime

To end the article, let's leave a long list of trademarks and their parodies within anime:

7-Eleven

• 1- Uno en Himouto! Umaru-chan.
• 6/10 - The World God Only Knows.
• 8/11 Haikyuu!
• 7-Electabuzz - Pokemon;

Amazon

• Amazonas - Sasami-san@Ganbaranai;
• Zamazon

Asahi

• Asabi - New Game!;
• Asaki - Servant X Service;
• Anohi - Himouto! Umaru-chan
• Asohi - Ultimate Survivor Kaiji: Against All Rules Arc;
• Osushi - Nisekoi;
• Usahi - Welcome to the NHK!

"Book Off"

• Book On Toaru Kagaku no Railgun;

Burger King

• Burger Knight - Ore no Imouto ga Konnani Kawaii Wake ga Nai;
• Burger Sing - Blood+;
• Burger Queen - Congelamento;

Canon

• Camon - Jinki: Extend OVA;
• Canan - Photokano;
• Canom - Sengoku Collection;
• Cat on - Tamako Love Story;
• ComeOn - Kiniro Mosaic;
• Conan - Nourin;
• Conon - Flag;
• Lanon - New Game!;

Coke

• Caca-Gola - Rozen Maiden;
• Cica-Cola - Robot Carnival;
• Coca-La - Angel Densetsu;
• Cochicala - Boku wa Tomodachi ga Sukunai Next;
• Cock-Cola - Witch Hunter Robin;
• Coco-Cola - JoJo's Bizarre Adventure;
• Coka-Cola - Yuyushiki;
• Coko-Cola - Sengoku Collection;
• Cola-Cola - Kokoro Connect;
• Cola-Cola - Watamote;
• Cole - Yowamushi Pedal;
• Cool Cola - Nisekoi;
• Core-Doda - Girls und Panzer;
• Cure Cool - Shirobako
• Great-Cola - Ikkitousen;
• Koca-Cola - Hamatora The Animation;
• Kuma-Cola - Steins;Gate Movie: Fuka Ryouiki no Déjà vu
• Loca-Cola - Denpa Onna to Seishun Otoko;

Cup Noodles

• Chop Rumen - Sakurasou no Pet na Kanojo;
• D-Cup Noodle - DC: Da Capo;
• Kitchen Noodle - Seikimatsu Occult Gakuin;
• Rocket Noodles - Cowboy Bebop

Dell

• Dfll - Saki;
• Doll - Himouto! Umaru-chan

Denny's

• Benny's - Strike the Blood;
• Benny's To-Love Ru
• Danny's - Date A Live / Fuuka;
• Doney's - Gyakkyou Burai Kaiji: Hakairoku-hen;
• Banny's - Kuzu no Honkai

DoCoMo

• DoCoNo - Steel Angel Kurumi

Domino's

• Dogimo's - Kekkai Sensen

Dr Pepper

• Dk Pepper e Doktor Pepper - Steins;Gate;
• Dr Ginger Guilty Crown;
• Dr Poppor - Kore wa Zombie Desu ka?;
• Mr Pepper - Silver Spoon;
• Mr Popper - Photokano;
• Mr Peter - Chuunibyou demo Koi ga Shitai!;
• Dokupe - Kamisama no Memochou;

FamilyMart

• SisterMart - Ore no Imouto ga Konnani Kawaii Wake ga Nai;

Fanta

• Fante - Seikimatsu Occult Gakuin;
• Panta - No Matter How I Look at It, It's You Guys' Fault I'm Not Popular!;
• Ponta - O Príncipe do Tênis;

Ferrari

• Forreri - Gunslinger Girl: Il Teatrino

Google

• Glegoo - Toaru Majutsu no Index: Endymion's Miracle
• Qeeqle - New Game!;
• Goggle - Hyperdimension Neptunia

Heineken

• Heireken - Black Lagoon;
• Haine-Kun - Grisasia in Rakuen

IBM

• IBN Steins;Gate. IBN (IBM) 5100;

Intel

• Intol - Steins;Gate: Fuka Ryouiki no Déjà vu;
• Outel Toaru Kagaku no Railgun;

Kit Kat

• Kit Kut - Iriya no Sora, UFO no Natsu;
• Kit Mot - Non Non Biyori

Kodak

• Dodak - Steel Angel Kurumi

Lawson

• Dawson - Kaiji
• Hawson - To Love-Ru;
• Lawsan - RahXephon;
• Lowson - The iDOLM@STER

McDonalds

• DomDonald's - Shirobako
• EcDonald's - Chuunibyou demo Koi ga Shitai!;
• MacRonall Hamburger Toaru Majutsu no Index and Toaru Kagaku no Railgun;
• Macross Nald's - Super Dimension Fortress Macross
• Magnetron Burger - Azumanga Daioh;
• Mcdymaid's - Chaos;Head;
• MgRonald's - Hataraku Maou-sama!
• MobDonald's - Mob Psycho 100;
• MocRonall's - Toaru Majutsu no Index
• Moe Burger - Master of Martial Heats;
• Ng Donand - Joshi Kousei: Girl's High;
• Wacnordo Yahari Ore no Seishun Love Comedy wa Machigatteiru
• WcDonald's - Various anime like Accel World
• WkDonaid's - Shingetsutan Tsukihime;

Microsoft

• Macrosoft e Winding XO - Angel Beats!
• Shaftsoft 
• Largehard - Boku wa Tomodachi ga Sukunai;

Mitsubishi

• Witsubishi - Hidamari Sketch

MOS Burger

• Was Barger - School Rumble: First Semester Extra-Curricular

Nescafé

• Hescafé Ouran High School Host Club;

Nikon

• Mikon - Popotan;
• Nibon - Shirobako
• Nikun - Senran Kagura Specials;

Nintendo

• Ninbendo - Sasami-san@Ganbaranai;

Nissan

• Missan - Yomigaeru Sora: Rescue Wings;

Panasonic

• Nanasonic - Girls und Panzer;
• Papasonic - Busou Renkin;
• Fanasonic - Death Note

Pepsi

• Bepsi in various anime such as Yowamushi Pedal and Gin no Saji.
• Papsi - Monthly Girls' Nozaki-kun;
• Pippu - Cowboy Bebop
• Popsi - Oshigoto's Koe!;

Pioneer

• Bioneer - Haiyore! Nyaruko-san;

Pizza Hut

• Pizza But - Full Metal Panic!

Pocky

• Bochy - Haganai Next;
• Bocky - Hataraku Maou-sama!;
• Packy - Shirobako
• Pokee – Himouto! Umaru-chan / Hidamari Sketch / Seikimatsu Occult Gakuin;
• Rocky - Aishiteruze Baby / Madoka Magica;
• Rocky Charlotte;

Pretz

• Etz - Himouto! Umaru-chan

Pringles

• Bringles in Charlotte.
• Bringles - Himouto! Umaru-chan

Red Bull

• Red Blue - Sasami-san@Ganbaranai;
• Red Gull - New Game!;

Samsung

• Samyung - Blood+;

SEGA

• SCCA I, Octopus;

Seiko

• Saika - Zankyou no Terror;
• Seike - Kokoro Connect;

Snickers

• Sonickers - Kokoro Connect;
• Smickers - Eureka Seven;
• Snackies - Btooom!;
• Znickers - Zetsuen no Tempest;

Softbank

• Hardbank - Future Diary;
• Siftbank - Chuunibyou Demo Koi ga Shitai!

Sony

• Cony - Paranoia Agent;
• Mony - Sasami-san@Ganbaranai;
• Onys Charlotte;
• Pony - Hidamari Sketch
• Popy - YuruYuri;
• Tony - Monthly Girls' Nozaki-kun;
• Sany - Akira;
• Somy - Haikyuu!!;
• Sopy - Paranoia Agent;

Square Enix

• Quire Ericks - NHK ni Youkoso

Starbucks

• Atzrbucks - Persona 4: The Animation;
• Moonbucks - Code:Breaker;
• Moonbucks - Hataraku Maou-sama!;
• Stanbattel - Today's Asuka Show
• Starbacchus in Nisekoi.
• Starbook(s) Coffee Love Hina, Mahou Sensei Negima!
• Starbuck - Gigantic Formula;
• Starducks - Melody of Oblivion;
• Starfox - Love Get Chu;
• Starjackass - Please Twins;
• Ster Tully's Coffee - Watamote
• Sudoh-Bucks - Toradora!;
• Tudrabucks - Sakura Trick;
• Sutabaa - Osomatsu-san;

Suica

• Melon - Haganai Next;