Hello, how are you? Ever wonder why anime is so successful? In this Post we will try to clarify that very important issue is that it was unperturbed for me until yesterday, because I didn't even ask myself why manga and anime are so successful, and I believe that many people are in the same situation. After all, what difference does it make?
I particularly thought that way until last week, I didn't care about the foundation of things unless it was extremely important, we have to agree that many Brazilians are like that, they just want to know what they like and live in a bubble with thoughts and ideas limited. We see this in politics, religion and several other areas.
Knowing why anime is so successful, in addition to satiating our curiosity, can help to understand how industry and commerce works, as well as the thoughts of people who are addicted to anime. I hope you like this short article, to make it easier let's leave an index:
Beginning of the anime industry
Everyone knows that the more influential a country is, but it is known and "imitated". This imitation is not irony, but the real term that is copied, I do not need to explain much, suffice it to say that the human being is curious by nature, and as we know, curiosity is what moves the world.
But curiosity is only the first step, because for a country to be imitated it has to have something that is interesting and attractive. But let's get right to the point, Japan with its manga and anime has managed to attract attention, however not only in this but in several other cultural aspects.
Martial arts, Buddhism, bonsai, sushi, these are some of the many aspects that the world imitates from Japan. But it all started with the end of the second world war, where Japan went from being a consumer country of cultural influence to exporter, in the form of electronics, automobiles and various products.
Speaking specifically of manga and anime, this culture started in 1963, when the pioneer Osamu Tezuka founded the anime industry in Japan when it produced one of the first anime and manga, the classic Astro Boy. This became a great worldwide success and was exported to be shown in the USA.
After the popularization of Astro Boy and other works by Osamu, the anime and manga market has managed to become the largest entertainment industry in the country to date. The main difference between western anime and drawings is in the public. Even today, the West has an idea that animations should be made for a child audience.
Why are anime so successful in Japan?
I have to make it clear that Japan has a strong work culture, so much so that I have seen in many Japanese reports that they work more for the company than for their salary. It may seem strange but we have to take into account their love for work.
With this craze for work, the Japanese man wastes his time on distractions and hours of entertainment. And in this sense, manga has become an excellent solution to this problem because it is easily understandable, cheap, it is for all audiences, and it does not require much time. In other words, the solution to entertainment problems for the Japanese people is manga.
But that doesn’t explain why anime is so successful, but I’ll explain it soon, but first I have to keep talking about manga. Because manga can easily overcome anime in terms of industry. And it is unquestionable that Japan has the largest comic book industry in the world, even taking the United States out of the running.
Anime is a huge source of income, but most adaptations come mainly with the goal of promoting their manga and original works. Which means that one industry is used only as advertising for the other. Ironic but true, so we can say that the manga industry is more relevant.
Why do Japanese people make so many manga and anime?
To understand the popularity and success of anime and manga we need to understand why the demand is so great. The anime and manga industry is successful in Japan simply because it is popular. Japanese people are bombarded with games, books, posters, banners, manga and other media that use drawn illustrations.
For the Japanese, images convey more than just text. For this reason, marketing in general is based on kawaii culture with cute drawings, this in places nothing to do with anime or otaku culture. It can be in a police department, in the city and in the city hall, no matter the place, you will find a banner with some character.
Although anime art and style is present in virtually every area in Japan, the addiction to watching anime and reading manga is not well regarded by the Japanese. It does not mean that all Japanese watch or like anime, on the contrary, they consider it just normal and many do not like it.
For the Japanese there is no difference and prejudice between a manga, a book and a novel, both are readings. There are no differences between Japanese and Western animations, films, series and dramas. Some may take art and style into consideration, but they will mainly consider the history of the work, without the stereotypes that some use.
Anime and manga art are also made in a way that makes an impact and stands out. Even the characters eyes they are designed in a way to convey feelings and reactions to the reader and viewer. It doesn't matter if it's an anime, game, food, technology or store, everything is done in a way that attracts people.
The anime and manga boom in the West
OK, let's stop talking about manga, now we are going to leave Japan and go west. What is curious is that the Japanese industry cares little for the West, after all we have not reached a relevant market for this to happen, at least for now.
That's because we don't consume as much manga as anime, after all it was because of the latter that this culture came to explode in the West. In Brazil especially, in the 1990s it was when they came to be widely known, mainly by children and teenagers with the classic Knights of the Zodiac, Dragonball Z and Pokémon.
Its high audience ratings were enough to arouse the interest of broadcasters in this entertainment genre and with this the market has grown. Generations were born and raised watching this genre, and several fans have emerged in a relatively short time.
Soon this market was widely known, and aspects of Japan's culture were disseminated and soon worshiped by legions of people, all wanting to try to learn more about the culture, for example, young people trying to learn bonsai, martial arts, their own language and even knowing their religions.
The success of anime and manga
Now let's get to the focus of the article. Why are anime and manga so successful? I honestly don't know the correct answer, let's say it's an individual philosophical question. Several answers for each different person which generates a huge amount of conclusions.
To explain better I will cite my example, I liked anime after watching Naruto, and I believe that not only me. So we can conclude that in the anime Naruto, there is something that attracts the public and differs from the competition of other genres such as American animations and films and series.
Of course, the difference is what draws people's attention, and in my case I was attracted by the theme that brought me a contrast with the western animations that I watched before. Its features, its cultural elements, its themes, its contrasts all can be a differential that attracts people.
This is at the discretion of each one, some of whom were attracted by the art of the characters, others by their more exciting themes, their aspects of Japanese culture that cannot be found in western animations, and various other reasons why anime attracts people. .
There are no limitations in anime and manga, which make it reach a gigantic audience
Other reasons that make anime successful
The main objective of any actor who writes or draws a work is to draw the reader's attention. There are thousands of Japanese clichés and patterns that are used to win over audiences who like these animations. Nobody draws or creates animations to be bad, the authors aim to sell and reach people.
Anime dominates the world mainly because it is not limited to the western idea that drawings are for children. The Japanese create different types and stories in their works, a mystery, an erotic tale, a drama and romance. Anime reaches children, teenagers, adults and the elderly.
Anime is successful because of the differentials it has, that in the West, already in Japan they are successful because it is already a cultural aspect and that success is actually because of the manga that, as I explained, is the main form of entertainment from the country (I didn't forget the pachinko).
Another differential that I did not list was the moral and ethical influence that is passed on to the public, as most of these products have in their storyline, messages full of good values such as love, persistence, search for a dream, love and several others. And even the most violent ones have a message in context.
Anyway, a question remains for you, why do you watch anime? Leave your answer in the comments, and make the most of the anime that captivated you today and the anime that brought you to the anime world.
And this article is over. If you have any questions, suggestions, criticisms or anything like that just leave your comment and take the opportunity to share the page to help the site. In addition, thanks to you, my dear reader, for reading this article so far and until the next.