What does Kawaii mean?  

Do you know him meaning of kawaii [可愛い]? This Japanese word means something like cute, pretty, and the like.  Kawaii also involves sweet, kind, adorable, charming, precious, dear, and even tiny things.      

The origin of the word is believed to come from kawayushi [かはゆし] which refers to the feeling of sympathy for the other person's misfortune.  We can see this usage today in the expression kawaisou [可哀想] which means poor, poor, pitiful, poor thing. 

In modern times, even artificial objects that do not have the characteristics of humans and living beings can be recognized and evaluated as “cute”.  Even the shape of things in Japan can be considered kawaii. Curved shapes, such as circles and spheres, are more likely to be evaluated as “cute”. 

Kawaii as an aesthetic concept had its beginnings in the 70s, with the growth of the Japanese economy and the commercialization of products related to mascots and characters from anime and manga.  Cute girl illustrations, shoujo manga and product marketing were responsible for this phenomenon.