The k-pop is an acronym for Korean pop music, a musical style that is actually a mixture of different genres, such as pop, hip-hop, electronic, and that form those rhythmic nuances that are so successful among young people and teenagers around the world.
K-pop is also seen as a music industry due to the long process of forming artists and impeccable performances.
In K-pop, the process is a little different, as candidates undergo auditions by entertainment companies and then undergo rigorous training, sometimes for ten years, to secure a spot in the industry. No wonder they are so successful.
So, in this article we are going to explain everything about what K-pop is, and how this style has conquered so many young people, teenagers and adults all over the world.
What is K-pop?
K-pop is an acronym for Korean Pop and can be used to describe Korean pop music. It is a genre of music that includes visual content in videos.
It started in Korea in 1992 and was popularized by Seo Taiji and the Boys, one of the first K-pop groups formed in the early 1990s.
It consists of different types of music, composes rhythms and contains many foreign elements, and is influenced by various western genres like country, jazz, hip-hop, reggae, folk, pop, rock, etc.
As a result, video clips are visually appealing, colorful and image-rich. That's why they are massively broadcast in different locations, whether in one or in supermarkets.
They captured the minds of Korean teenagers and slowly spread Korean music content on the internet.
Now that you know what K-pop is, let's learn more about this heady, upbeat, and infectious style of music!
How did k-pop come about?
K-pop exploded around the world a few years ago, but it has been trending in South Korea since the early 1990s, marked by the debut of the group Seo Taiji and the Boys.
In 1992, the country saw the emergence of this new way of making music, which sounded like an experiment with different genres and styles from all over the world, mixing Korean and English and winning over all the fans in Korea and nearby countries.
However, Asia experienced a major financial crisis in that decade, and to improve its economy, the Korean Ministry of Culture invested in entertainment.
With that, the K-pop wave, involving not only K-pop, but also TV dramas (soap operas), movies, fashion and other cultural aspects are exported all over the world.
The evolution of K-pop
It was from the late 2000s onwards that K-pop developed from a genre of music common among Korean teenagers and young adults to a subculture even in parts of Asia outside of South Korea.
Today social networks play a huge role in the global spread of K-pop, seen and heard on the hit charts in the most diverse countries in Latin America, India, North Africa, the Middle East and much more.
Right now, K-pop is undoubtedly one of the most important references in Korean culture for global youth. No party is complete without enough “K-pop” to rock the crowd!
That's because, with rhythmic beats, well-choreographed dances, very interesting images and a good ballad that conquers anyone, it's almost impossible to listen without shaking your hips!
What's super cool and even more fascinating is that each group names their fan club and also calls them fans in different ways. See below for a list of the top and most famous K-pop groups and their fans!
Top K-pop groups and their fans
The top successful K-pop groups currently are:
- BTS (Bangtan Sonyeondan);
In May 2021, BTS successfully released the hit single “Butter” which garnered over 101 million views on YouTube in 24 hours.
So for now, thousands of fans from all over the world head to Korea to watch exciting K-pop concerts. With tons of technique, choreography and bright colors, these demos won the hearts of the crowd!
5 amazing facts about K-pop
The success of K-pop is no longer news to anyone, but do you know why these groups are so famous? Well, let's get to know 5 curious facts that define this great success. Check out:
- K-pop makes movies
One of the first facts that makes the success of this musical style is that some K-pop groups perform in their own films. The first was HOT, the precursor to K-pop as we know it today.
The movie “The Age of Peace” was released in 2000, starring singer Dana, and later debuted with the group CSJH The Grace. It was South Korea's first 3D film and cost around US$ 6 million to make.
The film has a futuristic style (in the style of “A Princesa Xuxa e os Trapalhões”), which matches the style of HOT at the time.
Other groups also have their own films, such as Super Junior, the funny "Offensive Pin-Up Boys", from 2007; and from 2012, the girl who starred in Wonder Girls on Nickelodeon's "Wonder Girls" in the United States.
- The group BTS is the icon of the success of K-pop
Now, when it comes to rock charts, BTS continues to make history. The South Korean group already holds 23 Guinness World Records.
That's including the most viewed music video on YouTube in 24 hours, the shortest time to reach 1 million followers on TikTok, and the 2021 live stream for top selling tickets.
- One of the groups wins a documentary on Netflix
When we talk about K-pop girl groups, it's impossible not to talk about BLACKPINK, right? The girls of the influential world group even won a documentary on Netflix!
The title, BLACKPINK Light Up The Sky, invites us on a journey that began in 2006, full of challenges and stories about the formation of the group.
- Rain was in a boy group in the 1990s
Rain, one of the greatest soloists in K-pop history, debuted in a boy group. In 1998, at the age of 16, he started his career with the band Fanclub.
At the time, his stage name Rain (or Bi in Korean) was unknown, and his real name, Jung Jihoon, was used instead.
The band's debut was a rendition of "Tubthumping", a 1990s hit by British band Chumbawamba.
The band released two albums, but they didn't last long. With the end of the band, Rain began his solo career and became one of the most successful men in K-pop.
- It is extremely difficult to be part of one of them
Just as a company that values safety invests K-pop invests in the best talent, something that explains the quality and rigor of the groups well.
Some of these young aspiring singers decide to do these auditions, while others are chosen by company scouts.
In other words, the process of becoming a new K-pop icon is far from simple. Quite the opposite.
Young people should look for entertainment agencies to audition, join these musical groups and then go through various training and testing until they form the perfect group.
That is, it is the same as learning to for example. All this can take years and years, in addition to a lot of investment in dance and singing courses.
With this, it is not for nothing that many young people in Korea try various processes to be part of one of these groups.
How to use K-pop's success to your advantage?
If you have a cosmetics company that uses technology, you need, in addition to the production process, strategies to sell more of your products.
With that, using K-pop in your marketing campaigns can be really amazing to increase brand engagement, and consequently, public interest.
This is just an example that we give, but now we are going to check out some simple tips for you who have a business to use these successful musical works in your favor and go and processes that are already mandatory in a company.
Instagram trends arrived with a lot of impact and have already shown that they are indispensable in any reels. So how about using a K-pop song in one of your reels? It can be a very interesting bet!
K-pop soundtracks are so much fun that they can be used as soundtracks for a women's accessories store or even in internal sectors for employees who do the production process. new daters, for example, work with more fun.
And of course, this can be done in different sectors of a company. The issue here is to think about internal marketing (internal marketing) in the company, in order to provide a healthy and desirable work environment for all employees, regardless of the segment.
Making a comparison, so it is essential to ensure security, it is very important that companies build interactive content.
And as we are talking about K-pop, it can be very well used and associated in various content on Instagram and blogs.