How did anime and manga become such a promising consumer product in the sales sector?

The Japanese culture industry has been a consumer product for decades. In Brazil, for example, the public's first contact with this content was through the Ultraman series. The exhibition took place in the 70s and was very successful. In the 1980s, the extinct Rede Manchete aired the first episodes of Jaspion and Changeman.

With the popularity of these television series, the demand for a consumer product related to Japanese culture grew at once. It is in this scenario that manga and anime gained popularity outside the land of the rising sun.

Today, this sector can be considered an industry. More recent data, from 2016, point out that sales in Japan alone generate an absurd 17.7 billion dollars. Outside Japan, sales are even better, with annual growth around 14%.

How did anime and manga become a consumer product?

Anime and manga are one of the pillars of modern Japanese culture. In the last few decades their popularity has only grown. A passion that passes from generation to generation. With the popularization of streaming platforms, in addition to manga, anime is also gaining more and more fans in the West.

According to experts, manga and anime have become popular, and with high sales on the internet, because they knew how to grow old with their admirers.

In a nutshell, the anime has rid its image of something made just for kids. Today, especially in Japan, the concept that comics are focused on children has been outdated.

How did anime and manga become such a promising consumer product in the sales sector?

On the other hand, the anime script itself, with unexpected endings, attracts the attention of the adult audience, always looking for a more qualified consumer product.

This growth, both of the adult audience and of the foreign audience, made that the production of anime was also influenced. Through tools like CRM, these large content-producing companies analyzed the tastes and preferences of the audience outside of Japan.

For those who understand what a consumer product is, it makes perfect sense. The Japanese population has low birth rates. Therefore, by making anime and manga more popular on other continents, Japanese anime and manga producers can sell their products to millions of people abroad.

How did anime and manga become such a promising consumer product in the sales sector?

Anime and manga. A big deal

The global anime market alone is valued at 23 billion dollars. In fact, all this movement also involves products such as:

  • Games,
  • Toys,
  • Various other products.

Even the pandemic caused by COVID-19 has not affected this market.

It is possible to say that the highest peak of this consumer product occurred in the last 2 years. It managed to surpass until the year 1995, considered a milestone for the anime and manga industry. Since 1978, when the first sales records began, this Japanese cultural product has never been more loved.

As billions of people stayed at home, consumption for these cultural products only increased. According to Netflix, in 2020 alone there were more than 2 million new subscriptions on its platform in Japan alone.

How did anime and manga become such a promising consumer product in the sales sector?

The market believes that royalties from streaming platforms will be one of the main sources of income in the coming years. In addition, everything indicates that these companies will invest heavily in this market.

For those who work in sales, this boom can be a great opportunity. It is possible, for example, to set up an online store and sell licensed products. Today, this is one of the biggest sources of sales in the market. If the enterprise manages to work with elements such as novelty and urgency, a window opens to make great deals.

Therefore, anime and manga are consumer products that are at the height of their popularity. Anyone who wants to invest in this market, whether as a content producer, merchandising distributor or event organizer, has great opportunities ahead.

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