The Japanese cultural industry has been a consumer product for decades. In Brazil, for example, the public's first contact with this content was through the Ultraman series. The exhibition took place in the 70s and was very successful. In the 80s, the extinct Rede Manchete aired the first episodes of Juspion and Changeman.
With the popularity of these television series, the demand for a consumer product related to Japanese culture has grown. It is against this backdrop that manga and anime gained popularity outside the land of the rising sun.
Today, this sector can be considered an industry. More recent data, from 2016, show that sales in Japan alone generate an absurd 17.7 billion dollars. Outside Japan, sales are even better, with annual growth around 14%.
How did anime and manga become a consumer product?
Anime and manga are one of the pillars of modern Japanese culture. In the last few decades their popularity has only grown. A passion that passes from generation to generation. With the popularization of streaming platforms, in addition to manga, anime is gaining more and more fans in the West as well.
According to experts, manga and anime have become popular, and with high internet sales, because they knew how to grow old with their admirers.
In a nutshell, the anime freed its image of something made just for kids. Today, especially in Japan, the concept that comic books focus on children's audiences has already been outdated.
On the other hand, the anime script itself, with unexpected endings, attracts the attention of the adult audience, always looking for a more qualified consumer product.
This growth, both in the adult and foreign audiences, meant that anime production was also influenced. Through tools like CRM, these large content production companies analyzed audience tastes and preferences outside of Japan.
For those who understand what a consumer product is, it makes perfect sense. The Japanese population has low birth rates. Therefore, by making anime and manga have a wider audience on other continents, Japanese anime and manga producers can sell their products to millions of people abroad.
Anime and manga. A big deal
The global anime market alone is valued at 23 billion dollars. In fact, all this movement also involves products such as:
- Several other products.
Even the pandemic caused by COVID-19 did not affect this market.
It is possible to affirm that the biggest peak of this consumer product occurred in the last 2 years. It managed to surpass it until 1995, considered a milestone for the anime and manga industry. Since 1978, when the first sales records began, this Japanese cultural product has never been so loved.
As billions of people stayed at home, consumption of these cultural products has only increased. According to Netflix, in 2020 alone, there were more than 2 million new subscriptions on its platform in Japan alone.
The market believes that copyrights coming from streaming platforms will be one of the main sources of income in the coming years. Furthermore, everything indicates that these companies are going to invest heavily in this market.
For those working in sales, this boom can be a great opportunity. It is possible, for example, to set up an online store and sell licensed products. Today, this is one of the biggest sources of sales in the market. If the project manages to work elements such as novelty and urgency, opens a window to do great business.
Therefore, anime and manga are consumer products that are at the height of their popularity. Anyone who wants to invest in this market, whether as a content producer, merchandising distributor or event organizer, has great opportunities ahead.